{"id":9236,"date":"2011-03-10T16:40:28","date_gmt":"2011-03-10T16:40:28","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/does_sprint_merging_with_t-mobile_make_sense.html"},"modified":"2011-03-10T16:40:28","modified_gmt":"2011-03-10T16:40:28","slug":"does-sprint-merging-with-t-mobile-make-sense","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/does-sprint-merging-with-t-mobile-make-sense.html","title":{"rendered":"Does Sprint Merging with T-Mobile Make Sense?"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.tmcnet.com\/tmc\/videos\/videoiframe.aspx?vid=4234&amp;width=600&amp;height=360\" width=\"600\" height=\"360\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>As Tammy Wolf <a href=\"http:\/\/www.tmcnet.com\/tmc\/videos\/default.aspx?vid=4234&amp;title=A+Merger+of+Sprint+and+T-Mobile%3f\">reports<\/a> in the <a href=\"http:\/\/www.tmcnet.com\/tmc\/videos\/\">TMC Newsroom<\/a>, Sprint and T-Mobile may merge, allowing the weakest national wireless carriers to merge resources and become more credible against the threat from AT&amp;T and Verizon. If there is one thing the wireless industry has learned these past years is network quality is the largest differentiator from a marketing perspective and as these wireless companies all will support LTE and most likely many of the same devices, carrier&#8217;s likely can&#8217;t count on an exclusive killer device as much as they did in the past.<\/p>\n<p>In other words, if Verizon and AT&amp;T had both used the exact same network technology, we may have seen Apple support both networks earlier on. Moreover, if there is a merger, all three providers will likely be <a href=\"http:\/\/4g-wirelessevolution.tmcnet.com\/topics\/4g-wirelessevolution\/articles\/151917-merger-sprint-t-mobile.htm\">about the same size<\/a> in terms of customers meaning better negotiating power with device manufacturers &#8211; not to mention equipment providers.<\/p>\n<p>Carl Ford, co-founder of the 4GWE conference <a href=\"http:\/\/4g-wirelessevolution.tmcnet.com\/topics\/4g-wirelessevolution\/articles\/152251-huddled-masses-clearwire-sprint-t-mobile.htm\">thinks<\/a> the fact that there are relatively new CEOs at Sprint, T-Mobile and Clearwire bodes well for a deal which is currently at the rumor stage. I tend to agree.<\/p>\n<p>It seems to me that the need for these companies to get together is predicated on the fact that there is a perception issue in the US that Verizon has the best network and the others just aren&#8217;t as good. If these companies can combine their coverage maps, they could move the dial substantially.<\/p>\n<p>And to users, if they can combine their networks and come out with something that has nationwide quality on par with Verizon, the deal is a no-brainer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Tammy Wolf reports in the TMC Newsroom, Sprint and T-Mobile may merge, allowing the weakest national wireless carriers to merge resources and become more credible against the threat from AT&amp;T and Verizon. If there is one thing the wireless industry has learned these past years is network quality is the largest differentiator from a<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,1680,158,168,170,171,172,160,196,199,206,118,174],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9236"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=9236"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9236\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=9236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=9236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=9236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}