{"id":9293,"date":"2011-04-12T07:55:04","date_gmt":"2011-04-12T07:55:04","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/amazon_ad-supported_kindle.html"},"modified":"2011-04-12T07:55:04","modified_gmt":"2011-04-12T07:55:04","slug":"amazon-ad-supported-kindle","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/amazon-ad-supported-kindle.html","title":{"rendered":"Amazon Ad-Supported Kindle"},"content":{"rendered":"<p>The new <a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.amazon.com%2Fkindle&amp;esheet=6680030&amp;lan=en-US&amp;anchor=www.amazon.com%2Fkindle&amp;index=1&amp;md5=bf9203d28c7d869c72ee9643b2ee320f\">Kindle<\/a> with Special Offers <a href=\"http:\/\/education.tmcnet.com\/news\/2011\/04\/11\/5438079.htm\">costs<\/a> $114 and shows ads as screen savers and so far has some high-profile customers &#8211; Buick, Olay, Visa, and Amazon.com Reward Visa Card   (Chase Bank). Some of the offers are quite good, giving back an additional $70 if you get an Amazon Rewards Visa, a $10 credit on an Amazon gift card and more. The details are below:<\/p>\n<ul>\n<li> $10 for $20 Amazon.com Gift Card <\/li>\n<li> $6 for 6 Audible Books (normally $68) <\/li>\n<li> $1 for an album in the Amazon MP3 Store (choose from over 1 million   albums) <\/li>\n<li> $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop <\/li>\n<li> Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa   Card (normally $30) <\/li>\n<li> Buy one of 30 Kindle bestsellers with your Visa card and get $10   Amazon.com credit <\/li>\n<li> 50% off Roku Streaming Player (normally $99) <\/li>\n<\/ul>\n<p>The question worth asking is why did it take so long for a mainstream player to come out with an ad-supported mobile device and will Google be far behind? How about Microsoft? Will advertising become a bigger factor in the consumer electronics space?<\/p>\n<p>We all expected this to happen &#8211; Apple has <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/google\/google-scaring-apple-to-death.html\">applied for patents<\/a> relating to showing <a href=\"http:\/\/www.techdirt.com\/articles\/20091114\/1835226933.shtml\">intrusive ads<\/a> on a mobile device, they own an ad platform and finally, we see so much of the world is ad supported. Even state <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/facebook\/will-government-inventory-flood-the-local-ad-market.html\">governments<\/a> are experimenting with the concept.<\/p>\n<p>But all eyes should be on the release of this new Kindle which in my view should have been offered for $99. If it becomes a wild success, we can expect others to follow even more quickly. If not, it may effectively slow the move to ad-supported mobile products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Kindle with Special Offers costs $114 and shows ads as screen savers and so far has some high-profile customers &#8211; Buick, Olay, Visa, and Amazon.com Reward Visa Card (Chase Bank). Some of the offers are quite good, giving back an additional $70 if you get an Amazon Rewards Visa, a $10 credit on<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,158,172,1,196,163,1678,118,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9293"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=9293"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9293\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=9293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=9293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=9293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}