{"id":9666,"date":"2012-01-03T12:09:39","date_gmt":"2012-01-03T12:09:39","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/zennstrom_onto_next_big_thing_wrapp.html"},"modified":"2012-01-03T12:09:39","modified_gmt":"2012-01-03T12:09:39","slug":"zennstrom-onto-next-big-thing-wrapp","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/zennstrom-onto-next-big-thing-wrapp.html","title":{"rendered":"Zennstrom Onto Next Big Thing: Wrapp"},"content":{"rendered":"<p>Niklas Zennstron is on to the next big thing &ndash; the intersection of mobile, social and local &ndash; by investing in a new company called <a href=\"http:\/\/financial.tmcnet.com\/topics\/financial-technology\/articles\/238704-wrapp-social-gifting-service-secures-55-million-series.htm\">Wrapp<\/a> which allows users to send gift cards via social networks. In a nutshell, you see it&rsquo;s a friend&rsquo;s birthday on Facebook and then send a gift card. They receive an email and the store scans it.<\/p>\n<p>The twist here is companies could potentially <a href=\"http:\/\/www.forbes.com\/sites\/ericsavitz\/2012\/01\/02\/wrapp-zennstrom-backed-startup-reinvents-the-gift-card\/\">offer<\/a> free gift cards for sending, allowing you for example to send someone $10 which the store would in theory book as a referral fee\/coupon meaning this fee becomes a marketing\/customer acquisition cost. Obviously this makes the most sense if the lowest cos item in the store is far north of $10.<\/p>\n<p>Zennstrom is a brilliant entrepreneur and has great timing. He launched P2P company Kazaa which became a huge player in online music and movie sharing. From there Skype and then Joost for online movie watching. This last venture didn&rsquo;t work out most likely because content providers watched how Skype really hurt the phone companies and didn&rsquo;t want to see the same thing happen to them.<\/p>\n<p>Now with this new investment, we will see if Zennstron&rsquo;s track record will continue to see more wins than losses. At least one thing is for sure &ndash; he is in the right spaces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niklas Zennstron is on to the next big thing &ndash; the intersection of mobile, social and local &ndash; by investing in a new company called Wrapp which allows users to send gift cards via social networks. In a nutshell, you see it&rsquo;s a friend&rsquo;s birthday on Facebook and then send a gift card. They receive<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,161,203,206,118,191],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9666"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=9666"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9666\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=9666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=9666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=9666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}