{"id":9913,"date":"2012-08-28T06:08:12","date_gmt":"2012-08-28T06:08:12","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/google_leverages_home_page_to_promote_nexus_tablet.html"},"modified":"2022-10-14T18:43:52","modified_gmt":"2022-10-14T22:43:52","slug":"google-leverages-home-page-to-promote-nexus-tablet","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/google-leverages-home-page-to-promote-nexus-tablet.html","title":{"rendered":"Google Leverages Home Page to Promote Nexus Tablet"},"content":{"rendered":"<p>Google has been &#8220;different&#8221; for over a decade because the company always resisted overt advertising seen throughout the web. Through the entire pop-up era where so many websites capitulated and ran ads for security cameras and other items, Google stood almost alone.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/google-tablet-home-page-ad.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2012\/08\/google-tablet-home-page-ad-thumb-500x381-11690.png\" alt=\"google-tablet-home-page-ad.png\" width=\"500\" height=\"381\" \/><\/a><\/p>\n<p>But as you can see from the page above &#8211; click to enlarge, Google has now decided to use its premium real estate &#8211; the home page to run ads. The first ad is for the company&#8217;s Nexus tablet.<\/p>\n<p>Sure, the company has been making sponsored links look more and more like regular ads over the past few months and years &#8211; this trend isn&#8217;t new for the company. Moreover, we have seen the company promote Chrome and other software products in the past &#8211; most of these however have been free products.<\/p>\n<p>For those people who said the company would become &#8220;evil&#8221; shortly after becoming a public company &#8211; you may be right (assuming you consider this sort of&nbsp;behavior&nbsp;to be bad.&#8221; For those of you who said the Motorola Mobility acquisition was &#8220;stupid&#8221; well perhaps you are wrong if the&nbsp;company&nbsp;rings up massive sales as a result of perhaps the best marketing strategy on the internet.<\/p>\n<p>Will public backlash be so great that the search leader is forced to change course? We&#8217;ll see &#8211; but if people are OK with Amazon promoting Kindles on its home page then perhaps Google too can get away with this new method of promotion.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/amazon-kindle-ad.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2012\/08\/amazon-kindle-ad-thumb-500x179-11692.png\" alt=\"amazon-kindle-ad.png\" width=\"500\" height=\"179\" \/><\/a><\/p>\n<p>The question now is what sorts of ads will we see next and will Google start to let others promote themselves on the web&#8217;s perhaps most prime real estate.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has been &#8220;different&#8221; for over a decade because the company always resisted overt advertising seen throughout the web. Through the entire pop-up era where so many websites capitulated and ran ads for security cameras and other items, Google stood almost alone. But as you can see from the page above &#8211; click to enlarge,<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,169,158,171,172,1,196,163,198,1678,118,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9913"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=9913"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9913\/revisions"}],"predecessor-version":[{"id":19246,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9913\/revisions\/19246"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=9913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=9913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=9913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}