{"id":9967,"date":"2012-10-17T07:08:45","date_gmt":"2012-10-17T07:08:45","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/best_buy_tablet_doomed.html"},"modified":"2022-10-14T18:43:35","modified_gmt":"2022-10-14T22:43:35","slug":"best-buy-tablet-doomed","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/best-buy-tablet-doomed.html","title":{"rendered":"Best Buy Tablet Doomed?"},"content":{"rendered":"

\"best-buy-insignia-tablet.jpg\"<\/a>
The common sense analysis of Best Buy’s new Android-based tablet is it is doomed<\/a> because if only Amazon is able to pull a tablet off by breaking even or even potentially losing money and even Samsung isn’t making a dent in the market, how can Best Buy do any better? The reality is the success of this strategy is a long shot but by the same token you can think of this tablet as a generic product or store brand.<\/p>\n

In other words when you go to Costco and buy a Kirkland product you are essentially buying a “store brand” not necessarily manufactured by the retailer, just resold. So Best Buy’s Insignia Flex tablet expected to sell between $239 and $259 can simply be considered a new product<\/a> in the house-brand category.<\/p>\n

If the company decided to spend millions of R&D dollars on this initiative, it is likely a huge mistake.<\/p>\n

The new tablet will hit stores on November 11, features a dual-core 1GHz processor, 9.7-inch screen and 10-hour battery life, have a front facing camera and weigh about a pound-and-a-half.<\/p>\n

Best Buy is losing its customers to Amazon – this is no surprise. What should also be no surprise is every company believes they need to compete with Apple by being Apple. Google is now a tablet and smartphone manufacturer. Microsoft is now a tablet manufacturer and is trying to sell via more and more retail stores. Amazon may get into the processor business.<\/p>\n

In short, companies believe they have to be Apple to make it going forward.<\/p>\n

To some degree they are 100% correct. The problem is it is very tough to be Apple and few companies will be as successful at all aspects of their business.<\/p>\n

But for Best Buy there are few other strategies left beyond Amazon price match and if the tablet market is indeed the future of tech and the post-PC era is here to stay, they are at least playing in a fast-growing market and even gaining a small amount of market-share could bring in significant revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"

The common sense analysis of Best Buy’s new Android-based tablet is it is doomed because if only Amazon is able to pull a tablet off by breaking even or even potentially losing money and even Samsung isn’t making a dent in the market, how can Best Buy do any better? The reality is the success<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,157,169,158,168,171,172,199,118,174,190,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9967"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=9967"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9967\/revisions"}],"predecessor-version":[{"id":19192,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9967\/revisions\/19192"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=9967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=9967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=9967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}