I thought I had heard it all. Now it seems that some are suggesting that Yahoo! is having problems because it is stronger in poor areas while Google is stronger in areas where people are affluent such as suburbs, etc.
Could this be part of their problem? Possibly. I think what is more likely however is that advertisers are going through a phase where they think search ads are the best thing in the world.
This is not so say that the banner and button ad have gone away. in fact there is still much growth taking place and still left left in these segments. It is possible that in a few years, advertisers will go back to spending more on banners than search.
At least that is what Yahoo! should be hoping for.
In the mean time, if you are wealthy, have you checked out Yahoo! lately
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