February 28, 2006


That's What I Call Advertising

I think I can finally put a check next to "weirdest advertisements known to date."

While we're familiar with billboards, television commercials, print ads -- even ads on vehicles, no medium of advertising has ever caught my attention quite like this one.

Globat.com recently bought the rights to a man's head which shall be tattooed with their logo as of today, February 28, 2006.

Believe it or not, this was all made possible thanks to an eBay auction.

Here's a snippet from the release:

Mark Greenlaw, a father to three children and resident of Biddeford, Maine, came up with the idea to help support his growing family in early January. The auction was quickly seen by tens of thousands of people and attracted media interest with radio show appearances and newspaper mentions across the country before it came to the attention of Globat.com.

I guess it's not such a bad thing to be a permanent walking, talking advertisement for a company, because let's face it -- it's not like the company can pull their ad, you know? So when this is all over, what will happen to the fresk ink on Mr. Greenlaw's head? I guess he can always grow some hair back over it.

Good luck with your new tattoo, Mr. Greenlaw. I hope it's not too painful.

Posted by mpasquerello at 9:33 AM

February 24, 2006


No Decision for BlackBerry Case

We've all been wondering what's been going to happen with the RIM/NTP case. Rich Tehrani even came up with 8 things to do in the event there is a BlackBerry outage.

Perhaps we can all come up with a few more ideas, as we have a little more time before anything drastic will happen.

According to this AP story, the judge has ended the hearing with no decision made.

Time to inhale once more and wait.....

Posted by mpasquerello at 3:52 PM

February 15, 2006


eCard Sites Fail on Valetines Day

The same problem happened last year. Hallmark.com crashed several times, leaving lovers stranded without their last minute eGreeting to make up for the lack of flowers (or candy, or jewelry....)

According to this article, American Greetings and Blue Mountain were also experiencing technical difficulties due to the overwhelming demand for eCards.

My advice? Go to mac.com and get your sweetie an iCard. You don't need a .mac account and they're absolutely free. They're not animated or created with Flash, but the photos are gorgeous and you can write whatever it is your little heart desires. Even if it's "I'm sorry I forgot Valentine's Day." Be sure to pick the dancing polar bears for that one. Cute animals can usually override an upset significant other. But I was never an expert on romance.

Posted by mpasquerello at 3:46 PM

February 8, 2006


Apple iSight

My big brother and co-Mac user is moving to California in less than a week. We're pretty close as far as siblings go, so in an effort to keep the distance not-so-distant, I took a trip to the Apple store last night and purchased two iSight cameras.

iSight works soley with iChat AV (the equivalent of AIM for Mac) and since I just recently purchased a brand new PowerBook G4 complete with the latest iChat, I thought, why not try these out? I'm all for utilizing the latest technology so I can stay in touch with my family despite the miles that are between us.

Reading about the iSight has me very excited to get this thing up and running. It has a dual-element microphone that suppresses ambient noise, it connects to your Mac with a simple FireWire connection and it's tiny -- only 2.3 ounces.

My bro leaves on Monday and it will probably be a week before he reaches his new home. I'll have to wait patiently for him to settle in so we can hop online and try out the new devices. Once we finally get the opportunity to test them out, I'll be sure to tell you all about it.

Posted by mpasquerello at 9:14 AM

February 7, 2006


WiFi Tax? Don't Think So.

A blog on another blog ---

Here, WetMachine gives a little insight to the WiFi tax rumors that have been looming the wireless space.

There will be no WiFi tax.

The gist of it here, folks is that you have to understand all the jargon to get what these proposals are really saying. I, myself am no legal/proposal expert, so chances are I would have gotten my little hands on it and would have most likely misinterpreted myself.

My favorite line?

"This is why people are having such a hard time figuring out how it would be collected, since IT WOULDN'T BE COLLECTED."

Thank you, WetMachine for the clarification!

Posted by mpasquerello at 1:41 PM

Sequans: World's First WiMAX Forum Certified Base Station

Rich Tehrani sent me a WiMAX press release eariler today, so I thought I would share the news. Sesquans announced the "world's first" WiMAX Forum certified base station and subscriber station reference designs. Sequans is the first silicon provider to offer a complete end-to-end certified chipset solution.

Full release is below:

SEQUANS Communications, a fabless semiconductor company and leading supplier of WiMAX silicon and software for broadband wireless access, today announced that the company’s Subscriber Station and Base Station reference designs, based respectively on its SQN1010 and SQN2010 SoC’s, and S-Cube software solution, have achieved certification by the WiMAX Forum.

Sequans’ SQN2010-RD base station reference design was certified by the WiMAX Forum last month and now Sequans’ subscriber station reference design, the SQN1010-RD, has also received the Forum’s seal of approval. Sequans’ products passed stringent and extensive testing, consisting of protocol conformance, radio conformance and interoperability testing, in order to obtain the WiMAX Forum Certification seal.

“We are delighted about SEQUANS Communications’ achievement of certification for their reference designs based on their chipset,” said Ron Resnick, president of the WiMAX Forum. “Sequans was very supportive in the certification and plugfests processes, which is a testament to its industry commitment in developing high-performance standards-based silicon.”

Sequans’ reference designs allow equipment manufacturers to quickly develop a wide range of products from high-end base stations to pico-base stations and from outdoor to feature-rich, indoor, self-install terminals and home gateways. Equipment manufacturers benefit from Sequans’ unique implementation of mandatory and optional IEEE 802.16/ETSI HiperMAN features that together drastically improve cell coverage and throughput and enable low-latency support for real-time voice, video and data applications.

“Being among the first to achieve this certification and reaching that status in record time is a testimony of the know how of our team”, said Georges Karam, CEO and President, Sequans Communications.  “We will participate as well in IEEE 802.16e Mobile WIMAX certification and we are well on our way to repeat this performance.”

 

Posted by mpasquerello at 12:50 PM

February 3, 2006


Suing Apple For Hearing Loss

Fellow Channels Editor, Mae Kowalke sent me an interesting AP feature regarding the iPod headphones...

According to the story, a Louisiana man is suing Apple, claiming that the player can cause hearing loss.

A few things sort of made me chuckle when I read this interesting piece. First of all, John Kiel Patterson (the one who is suing Apple) "does not know if the device has damaged his hearing, said his attorney, Steve W. Berman, of Seattle. But that's beside the point of the lawsuit, which takes issue with the potential the iPod has to cause irreparable hearing loss, Berman said."

So he doesn't know if the iPod has, in fact, caused said hearing loss? Need I say any more here?

Secondly, I doubt there are many people in this free world who don't understand the possible side-effects of using headphones/headsets/ear buds, etc....

Haven't our mothers yelled at us enough to turn down the volume of our Walkmans because we might go deaf? Haven't there been enough warnings since the advent of headphones that have told us listening to devices at high decibles would serve as a detriment to our pretty little ears?

Please.

Mae also mentioned that she had read a report that warning lables have lost their efficacy because there are too many out there. As consumers, we're so overwhelmed with warnings that we tend to ignore the overabundance of them.

If Apple smacks a warning lable on their iPods, will you pay attention?

Maybe this should just serve as a reminder from the good ol' advice from Mom. Turn down the volume and you wont' hurt your ears.

Posted by mpasquerello at 1:03 PM