A green contact center and CRM opportunity...

Want to 'drive' in more shoppers to your contact center and/or website? Get out the word that calling or going online saves gas (and saves the earth) compared with driving to the stores. Make sure you offer free shipping, and for added incentive, price your items less online or by phone.

The New York Times ran an excellent article July 19 on how high gas prices are turning in-store shoppers into virtual buyers. Partially as a result, online shopping is up, store shopping is down.

http://www.nytimes.com/2008/07/19/business/19shop.html?pagewanted=1&ref=technology

Along those lines consider making 'green' part of your CRM strategy where your top tier customers are enticed to come into the stores for truly personalized service, where they can check out the merchandise, and have it custom-fitted or built to their needs.

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July 21, 2008 1:19 PM | 0 Comments

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