Personal Computing versus Personal Computers

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Personal Computing versus Personal Computers

Personal Computers or PCs remain the primary workhorse for the business employee. However, the landscape is rapidly changing. While Apple MacBooks are making inroads as an alternative to Microsoft Windows, it is relatively speaking insignificant. Windows continues to dominate the business PC market with 95% unit penetration. However, according to Forrester, that penetration level falls dramatically when considering the advent of new device types such as tablets and smartphones. When these personal computing devices (PCDs) are included Microsoft’s computing unit share falls to 30%.

This is important to service providers including ANPI as each needs to gauge the impact of PCDs on their existing network infrastructures and future product offerings. Personal computing is driving the development of operations and support systems, security policies, telecom and data agreements and the direction of IT as a whole. Moreover, as predicted, more data is consumed over Wi-Fi networks than LTE.

This week during the Gartner Symposium ITxpo John Chambers, CEO of Cisco, referred to the Internet of Everything. The Internet of Everything is an odd phrase to essentially describe using the Internet to access, control, and manage just about anything. People either are able to or will be able to use the Internet to control home appliances, security systems, HVAC, water, lighting, automobiles, etc. Utility companies can improve energy and water management and conservation. Manufacturers can incorporate interfaces into products of all types to both be controlled by purchasers but to also proactively report changes in status. This will lead to dynamic and interactive monitoring by healthcare professionals, improved tracking of company assets, better law enforcement, more accurate and timely equipment diagnosis with all of it driven by PCDs.

BY 2016, it is expected that 1.6 billion smartphones will be sold. This is according to Business Insider Intelligence. In conjunction with the growth of smartphones, application downloads will increased to more than 300 billion per year. Certainly, not every product or service will be an obvious candidate to leverage this massive growth and interest in Internet of Everything, but as service providers we need to go through the process of determining whether an application, service or solution should have an Internet or personal computing component.

Transitioning from a TDM to IP infrastructure or network should be a given for every service provider. The unknown is determining the best strategy to leverage the new infrastructure to support existing customers and grow revenues through expanded offerings and increased market penetration.


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