Bungie Has a Strange Question to Ask

Steve Anderson : End Game
Steve Anderson
The Video Store Guy
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Bungie Has a Strange Question to Ask

It's not the kind of question that's asked just every day, but Bungie was willing to ask it, about one of its biggest new properties: Destiny. A set of registered players got the question in the form of an email, and the email asked a question most never thought they'd hear: are you still having fun?

Bungie followed up this odd question with a complete quantification system, asking players how they would rate the most recent experience with Destiny, on a scale of one to five. One here was "Not fun" and five was "very fun". The Destiny team also brought out some more information with the Bungie Weekly Update, detailing some of the major events to follow, particularly Crimson Days, which was still upcoming.

This comes on the heels of some recent news, including the loss of Bungie studio president Harold Ryan. Ryan stepped down from the position, leaving it to be replaced by Pete Parsons, the former chief operating officer, who now stands as the company's CEO, according to reports.

This is good news, of course--it proves conclusively that the company cares what its players think--but there's an immediate downside to this news. Some have noticed, and not without reason, that the company may be asking the wrong people. It's asking the players, the ones who are still in and playing, when in reality, the people to talk to likely would have been the ones who stopped playing. While admittedly, these people likely wouldn't be interested in talking about their issues--most of those who left likely meant to leave and never come back--it would still provide a much better consideration of what's wrong with the game. Those who quit know first hand what needs to be changed, and it's all as simple as understanding the reason they left.

However, Bungie can get a better handle on what's wrong by talking to those currently playing. After all, those currently playing know what's irking them sufficiently to potentially think about leaving. By talking to those people, it can potentially head off any further departures, maintaining the current player base and holding it level. That's better than nothing, in the end, and could provide similar results. Better to work with the pool currently on hand, that might be willing to respond, than attempt to talk to former players who may not.

It's good that Bungie is shooting for this level of engagement with its player base. It's going to help ensure that Bungie gets the most life out of its content, and keeps gamers around and playing. While it might not be carrying quite as much weight as it once was, it might be that Bungie can modify its losses and keep interest high as it prepares other releases, and updates for Destiny besides.

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