Presence Capital's Amitt Mahajan Talks 2017 Market for VR and AR

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Presence Capital's Amitt Mahajan Talks 2017 Market for VR and AR

If you've been looking at the market for virtual reality (VR) and augmented reality (AR) with the kind of excitement that's warranted for such a huge potential market, then the recent word from Presence Capital's Amitt Mahajan should be welcome. Though 2016 was marked with heavy investment in the VR and AR spaces, there's absolutely nothing to suggest that 2017 will be that much lighter.

2016 was marked by a host of new platforms and investments in the market, and Mahajan suggests that we're just getting started. Indeed, Mahajan beleives that we're in the start of a "long cycle" of events that will deliver still more change to the market. With Presence Capital already putting investment in 25 different firms, this company has quite a bit of capital committed in the field.

With some investments maturing, and new investments advancing, that means a lot more opportunity that's likely to come. Indeed, even though we've seen some of the biggest entrants get in on the field already, there's likely still a lot of room to make gains from newcomers. With more and more mainstream participants getting involved, it's also a fairly clear sign that this isn't just a fad in the making, but rather a long-term presence. After all, one of the first newcomers was also the biggest: Facebook's investment in Oculus likely drove more than a little of the field.

The good news here is that this market isn't likely to fade. We'll see more and more VR and AR developments coming around in the future, and there will be plenty of new opportunities in the days and weeks to come. The market's got its share of room, and there's lots more time to come.


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