In an age where applications and content are king, and the networks that deliver them play second fiddle, telecom provider, in order to effectively penetrate their target markets, must unsure they are able effectively manage that content. It's not enough to simply develop and introduce new services; they must be able to integrate these offerings across multiple platforms, networks, and devices to create a seamless, integrated, and personalized user experience.

 

The evolution of networks, content, applications, and devices, combined with user's understanding of the capabilities available to them and their new expectations that result from this enlightenment make it critical for providers to be able to leverage flexible service delivery and management infrastructures.

 

Alcatel-Lucent's 5920 Multimedia Content Manager (MCM) has been designed for this very purpose - to enable service providers to manage, market, sell, and deliver content and services to any device their subscribers choose to use. The MCM allows mobile, broadband, IPTV, and converged services providers to manage the delivery of their services - including applications, video, music, ringtones, news and updates, and other personalized content - based on unique subscriber preferences.

 

To facilitate the efficient delivery and management of content, the 5920 MCM includes the following features:

·         Service and Delivery Orchestrator - Gateway for coordinating access to and management of core functions, including marketing, rating, charging, digital rights management (DRM) and service delivery;

·         Content, Storefront Manager and Subscriber portals - Provides flexibility in managing multi-screen catalogs and storefronts and allow service providers to build custom Web portals;

·         Marketing and rating - Enables multi-screen subscriber segmentation and management functions and the creation of targeted campaign promotions based on subscriber activities, including the definition of multiple pricing options and discounts;

·         Delivery and DRM - Allows the integration of the latest delivery protocols for both download and push services and offers a complete DRM solution to secure premium content;

·         Mediator - Provides a service order activation-enabled distribution workflow that integrates the Alcatel-Lucent 5920 MCM with downstream systems.

 

By bringing these capabilities to service providers in a single platform, Alcatel-Lucent not only simplified the content distribution capabilities for its customers, but also ensures they are able to focus on growing revenues and increasing operational efficiencies. It also allows them to focus their energies on the kinds of content and application partnerships Alcatel-Lucent promotes through its ng Connect program, while ensuring high quality, reliable services.

 

If you read the latest edition of Alcatel-Lucent's online magazine, Enriching Communications, you saw a case study explaining how Israeli telcom Pelephone used the 5920 MCM to launch its new music service that includes more than 250,000 tracks and playlists - Israel's largest music catalog. Not only does the Alcatel-Lucent solution allow Pelephone to manage and deliver the content through a friendly interface, it allows it to synchronize multiple user devices, a real advantage in an age where many - if not most - users have a desire to access content on multiple fixed and mobile devices.

 

"For example, if you use a PC to download a "jogging music" playlist to your private content area, that playlist is automatically available on your mobile phone," according to Pelephone.  "You can listen while you jog -- without the need for local synchronization via wires or WiFi."

 

This is just one example, and providers like Pelephone are increasingly looking to introduce new, innovative, and more personalized services to grow their market presence and subscriber bases using Alcatel-Lucent technology.

 

To read more about how Alcatel-Lucent is helping the service provider community address growing market complexities on the Next Generation Communications community.

 

If you haven't read the Pelephone case study, check that out here.