Next Generation Communications Blog

December 2011

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Leveraging Social Media to Create Revenue from New Markets

By Erin Harrison 

In order for service providers and enterprises to gain a competitive edge, they must tap into their innovation resources on a continual basis – not just looking at technical or service-related angles, but also taking into account new markets brought on by the advent of social media.

However, according to a recent Alcatel-Lucent whitepaper, Creating Revenue from Adjacent Markets with Social Advertising, “in an application and content market characterized by proliferation, innovation can happen anywhere, from any aspect of the business. It is critical to consider which business models, use cases and business cases can deliver innovation to all value chain participants: consumers, enterprises, advertisers, strategic industries and service providers.”

Service providers that carefully consider their assets and use them to construct innovative adjacent market offers have the opportunity to generate more revenue therefore leading to higher average revenue per user (ARPU) from businesses and consumers.

Having a coordinated and comprehensive innovation plan can create positive business outcomes for all involved partners.

The Future Economy of the Smart Grid


By Erin Harrison 

With the world’s overall energy demand increasing by what seems to be the hour, deployment of smart grids presents new opportunities for utilities and service providers – but first they need to weigh all the factors involved in the future of smart grid.

According to the International Energy Agency (IEA), global energy demand is expected to rise by nearly 40 percent between now and 2035, as cited in a recent Alcatel-Lucent article, “Anticipating the Future’s Smart Grid Economy.”

Power utilities are indeed presented with new revenue opportunities, but they need to determine how they fit in to the future Smart Grid.

A New Conversation Experience Demands New Go-To-Market Strategies


By Susan Campbell

The time is right for service providers to recognize new opportunities in converged services strategies as we consistently move toward an all-IP world. With convergence in place, the flexibility to deliver new services and business models is enabled. At the same time, a holistic, go-to-market strategy is essential to support new opportunities in this space.

A recent Alcatel-Lucent article, Converged Services Go To Market stresses that service development is key to staying competitive in today’s market. With constantly changing dynamics, it’s critical that service providers participate the right way in the right markets. The traditional methods for doing business have to evolve to include multi-sided business models that support more sophisticated settlement models, partner ecosystems, new delivery channels and new ways to measure success.

IPv6 Adoption Demands Clear Service Provider Strategy


By Susan Campbell

The constant growth of the Internet is demanding the adoption of IPv6 and service providers must be ready with a clear strategy. Each one must be able to effectively navigate multiple technology choices and issues to define the best approach, understanding the implications and deployment options for IPv6 in both mobile and telecom environments.

A recent Alcatel-Lucent article, Making the Move to IPv6, stresses the importance of developing an IPv6 transition strategy as IPv4 addresses are nearly exhausted. Service providers have much work to do as IPv6 isn’t compatible with the technology in IPv4, introducing a number of new concepts that will change the way broadband networks are operated.

The Social Impact of the Future Smart Grid

By Erin Harrison

While much progress has been made with today’s smart grid, the smart grid of the future will impact our business landscape, the energy marketplace and the ways in which we interact socially and culturally.

The smart grid’s largest social impact will be seen in developing nations, notes Christine Hertzog, managing director of the Smart Grid Library, in a posting “Managing Change for the Smart Grid.” Hertzog states that approximately 2.4 billion people of the world live in energy poverty – what she terms a “permanent blackout.”

In addition, the smart grid will enhance control and convenience in the industrialized world while allowing for social progress in developing nations, according to smart grid experts. When and how well these benefits gain traction will depend on how skillfully today’s energy providers manage change.


Neo-Urbanizing India: Inching Towards Prosperity


By Erin Harrison

As Alcatel-Lucent Market and Consumer Insight groups, along with a team from IMRB International, wind down their neo-urbanization research in India, this week we learn that the group landed in an area that is finding prosperity, representative of a larger trend in the country.

The final leg of Alcatel-Lucent’s three-week journey took them from Bhiwadi to Coimbatore, a “town” of 1.25 million people located at the base of the Western Ghats foothills in the Tamil Nadu region of South India.

Yoga Poses for the Network Operator

By Amanda Noz, Marketing Director, Alcatel-Lucent

Yoga has been in the news lately and for network operator strategists, who may be feeling more like pretzels than yogis as they try to twist this way and that to accommodate rapid changes in the value chain, the idea of letting go of strict control over their networks and opening up to a world of potential security threats is anything but relaxing. Yet network operators who ignore these changes, risk falling out of the whole chain of innovation and in the process, defaulting to a commodity utility business, rather than maximizing their revenue streams as innovative and differentiated customer experience providers.

So how do you bring these two opposing views into alignment?

Today network operators who operate the broadband data networks (wireline and wireless) have thinner margins than in the past, while at the same time; all kinds of new players are making money by creating new applications that we did not even know we needed to run on the networks. Innovation brings disruption and disruption brings opportunities and threats. It transforms application and content value chains.

Creating The New Conversation Experience


By Susan Campbell

Humans are an increasingly mobile species, relying on technology to keep them connected to people, information, processes and more. While continued mobile technology innovation is a key in meeting the needs of a rapidly changing world, consumers are now demanding more than just technology – they want a new conversation experience. This experience is focused not solely on technology, but instead on improving the content and context of human interactions.

A recent Alcatel-Lucent (ALU) article in the company’s Enriching Communications business e-zine entitled, Needed: A New Conversation Experience, the focus was on the importance of human interactions, stressing that the new conversation experience needed to be more personal, secure, social and mobile. It detailed how network intelligence will enable the new conversation experience and as well as how open innovation helps to enhance the experience, while also encouraging service uptake and loyalty for service providers (SPs).

Reducing Total Cost of Network Ownership with lightRadio Baseband Processing and Backhauling


By Beecher Tuttle

In order to succeed in the current wireless market dominated by bandwidth-hungry mobile applications, service providers need to find ways to expand network capacity while simultaneously reducing energy consumption and operating costs. This is quite a challenge to say the least.

Alcatel-Lucent's efforts in this area have resulted in some profound innovations, headlined by its new wireless networking paradigm, lightRadio™, which is designed to help service providers address growth and quality challenges.

The lightRadio technology family is comprised of innovations in antennas, radios and baseband processing, which combine to allow service providers to create next-generation architectures without the need to make complete infrastructure overhauls. Rather, lightRadio makes the most of existing wireless assets and capabilities to address cost, capacity and connectivity barriers.

Reducing Total Cost of Network Ownership with lightRadio Baseband Processing and Backhauling


By Beecher Tuttle

In order to succeed in the current wireless market dominated by bandwidth-hungry mobile applications, service providers need to find ways to expand network capacity while simultaneously reducing energy consumption and operating costs. This is quite a challenge to say the least.

Alcatel-Lucent's efforts in this area have resulted in some profound innovations, headlined by its new wireless networking paradigm, lightRadio™, which is designed to help service providers address growth and quality challenges.

The lightRadio technology family is comprised of innovations in antennas, radios and baseband processing, which combine to allow service providers to create next-generation architectures without the need to make complete infrastructure overhauls. Rather, lightRadio makes the most of existing wireless assets and capabilities to address cost, capacity and connectivity barriers.

Neo-Urbanization of India - The Live Research Journey's Second Leg


By Erin Harrison 

In a quest to better understand the impacts of a phenomenon known as “neo-urbanization,” Alcatel-Lucent Market and Consumer Insight groups have teamed up with IMRB International to piece together this growth puzzle by traveling to specific territories of India. The ultimate goal is to predict how this rapid progression will unfold in the next five to 10 years. Urbanization is modernizing many areas of the world that were previously without access to healthcare, education, employment – and technology. 

 

As highlighted in the first of this continuing series on the group’s fact-finding tour, the team has been filing almost daily blogs on their experiences and the reports on the second leg are fascinating.   

Driving DSL Network Performance Excellence with Motive Network Analyzer

Susan J. Campbell

Driving DSL Network Performance Excellence with Motive Network Analyzer

A dramatic rise in the performance required of digital subscriber line (DSL) networks is being caused by consumer adoption of bandwidth-demanding triple-play services. With the support of new real-time voice and high-definition video services, DSL network lines are now operating closer to their physical limits. This is straining copper and fiber capabilities and making them more vulnerable to quality and stability problems in delivering high quality experiences to individual households.  

To meet these challenges, service providers must have the right tools and processes to meet the expectations of customers on DSL networks, while also preventing the escalation of operational expenses (OPEX) in doing so even as migrations to all fiber connections are taking place.

This fall Alcatel-Lucent announced that its Motive Network Analyzer surpassed the 100 customer mark. The big draw for this solution is its ability to enable service providers to identify, diagnose and troubleshoot all DSL problems across fiber and copper that can affect the customers’ experience when leveraging broadband service.

The Monetization of Mobile Apps


By: Nora Maene, Digital Media Solutions Marketing Director, Alcatel-Lucent

Global mobile traffic has increased with a factor of 30 in 5 years time; 6 billion mobile apps have been downloaded in 2010. Besides being a challenge, this explosive growth also presents an opportunity for communication service providers (CSPs) to engage in new ecosystems and business models – embracing cloud services and working with over-the-top players to transform application and content value chains.

Today, a large portion of the return for mobile applications comes from the mobile data revenues that they drive (growing from $260 billion in 2010 to $500 billion in 2015). Given that mobile data revenue is more than a 100-fold the revenues from mobile apps purchases, it is clear that stimulating mobile data consumption is the primary monetization vehicle for service providers.

With a need to increase mobile data usage - and changing market dynamics – it is clear that CSPs have to launch new application services in their markets as soon as possible to monetize the mobile application opportunity.

The "Neo-Urbanization" of India -- Live Research on the Role of Information and Communications Technology (ICT)


By Erin Harrison 

Urbanization is modernizing many areas of the world that were previously without access to healthcare, education, employment – and technology. 

According to Alcatel-Lucent, 60 percent of the world’s population expected to live in cities by 2025, which means that “neo-urbanization” — the transformation of historically rural and typically impoverished areas into cities — will have far-reaching implications and impact, including improved quality of life for countries with exploding populations.

 

In literally a quest for a deeper understanding of the impacts of all this the Alcatel-Lucent Market and Consumer Insight group has teamed up with IMRB International to piece together the “neo-urbanization” puzzle. The group is traveling across areas of India to better understand the “neo-urbanization” phenomenon in the Indian context and predicting how it will unfold in the next five to 10 years.

Integrated Communications Addresses Smart Grid Challenges for Improving Energy Efficiency


By Beecher Tuttle

Ever-increasing energy consumption, skyrocketing operating costs and pressure from regulatory bodies to help create a greener world have forced power utilities to reassess their delivery management methods.

The need for change – along with the recent influx of innovative network technologies – has led many utilities and distribution and system operators (TDSOs) to embrace the smart grid, a concept aimed at leveraging the power of next-generation networks to improve the efficiency and reliability of energy delivery and usage. The visibility and control provided by the smart grid enables utilities to match supply and demand, optimize delivery, cut operating costs and reduce carbon emissions.

In addition, a smart grid opens up a two-way communication system between utilities and customers, thus creating additional upsell opportunities and the ability for consumers to take a hands-on approach to energy conservation. Smart grid customers have access to their own webpage that details their energy consumption and the associated costs.

Deploying a smart energy grid is vital for utilities to thrive in the current environment, but it doesn't come without complications. TDSOs need to chose the appropriate technologies, understand their network requirements and make major decisions like if they should build their own communications infrastructure or lease it from a service provider.

Many of these questions can be answered by Alcatel-Lucent, whose Integrated Communications for Power Utilities solution is a proven way to take utilities into the 21st century of energy delivery and efficiency.

With its experience designing and deploying IP and LTE broadband wireless access networks, Alcatel-Lucent has a unique perspective on what is needed to get a smart grid initiative up and running.

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