There have been a lot of mergers in telecom in the last few years (and more coming). What is it like when the ink dries on the letter of intent? What do the business executives have to think about to merge companies together in order to make a new organization that can function. Culture is paramount. Then there is the whole Brand to deal with. JP Laqueur, the Principal & Chief Connector of Brand Foundations in NYC, stops by the podcast to discuss it. Give it a listen.
If you can't see the podcast player, you can listen over at Soundcloud.
If you want more on this topic from JP Laqueur, read him on Linkedin HERE.
