Heart to Heart, Food and Money

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Heart to Heart, Food and Money

You know I have to cook on Valentine's Day, especially when it comes on a weekend. Most of you are fortunate in that going out to dinner is a favor to your spouse. My wife considers going out to dinner an inconvenience bordering on a major bother. That's fine with me, as I rather eat my own cooking most of the time. Sunday was a packed day for cooking. I have been curing beef to make pastrami and corned beef for the past couple of weeks. The pastrami was smoked for eight hours with pecan wood and the corned beef boiled for 1 ¾ hours. Two were successful and one not so. I'll have to work on my cure mixture and timing a bit more. In the break between cooking the corned beef and waiting for the pastrami to complete, I prepared a heritage tomato salad, Yukon gold mash potatoes and Kansas City cut (bone-in) strip steaks with Green Peppercorn Sauce. Served with a wonderful wine from the Haut Medoc region of France, dinner was quite good. I choose the steak as the recipe of the week because it is easy to make and taste very good. I added mushrooms and tarragon to what is a traditional French style steak dish. You can also substitute filet mignon for the strip steak to increase its elegance. I, also, suggest using a sauté pan without a non-stick finish to get a good crust on the steaks. Kansas City cut strip steaks with Green Peppercorn Sauce, Enjoy!


After reading the comment from the Frost and Sullivan analyst that the saving associated with VoIP/SIP Trunking were now too big to ignore, I decided to dust off a few of my previous blogs discussing savings and ROI. Since I wrote the initial blogs, additional competition has entered the SIP Trunking space. I would characterize the savings provided by the major LECs as closer to 10-30% less than their TDM offerings. While ITSPs like Broadvox continue to offer 30-70% less. The reason for this difference is both a combination of price and equipment requirements. Both AT&T and Verizon charge extra for mandated connectivity in addition to a higher per concurrent call session (CCS) price. The effect has been to slow full IP communications adoption among enterprise customers that want service from a tier one provider. However, perhaps because the savings we provide is too big to ignore, we are engaged with more enterprise customers than ever before.  In addition to our industry gaining on the value proposition front, we are also overcoming the FUD that overhangs SIP Trunking (voice quality and reliability). I like to point out that we may not be at five nines (99.999) but we are at four nines and a five (99.995). The difference between us is 21 minutes per year and closing.

Enough for today. On Wednesday, we address the key cost savings components.


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