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Let The Chips Fall Where They May: Broadcom Fine-Tunes 802.11g vs. 802.11n Strategy

September 5, 2007

DigiTimes, the Taiwan-based news site that is often quite clued-in to the island nation's chipmakers, reports that Broadcom has revised its outlook for 802.11n chips.

According to the publication's Irene Chen and Steve Chen, Michael Hurlston, vice president and general manager of Broadcom's WLAN business unit believes 802.11n isn't quite ready to replace 802.11g solutions.

The nearly double price gap between these solutions is a determining factor, Hurlston is noted as remarking.

The market share gap between 802.11n and 802.11g could still narrow but 802.11g chips will continue to hold a 50% share of the global WLAN chip market, Hurlston told DigiTimes.

Not that 802.11n is floundering. Chen and Shen both note that Hewlett-Packard, Acer and Apple, have launched high-end notebook PCs with built-in 802.11n modules.

Still though, most of low to mid-priced notebook computers are equipped with 802.11g modules. Add to that trend the continued dominance of 802.11g as a standard for ADSL broadband routers.   

Please don't construe Broadcom's continued reliance on 802.11g as a deferment of "n." DigiTimes noted Hurlston said that demand for 802.11n from IPTV and IP set-top box vendors will drive continbuing Broadcom investments in the newer wireless standard.

In fact, new Broadcom 802.11n chips are due by the end of this year.




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