Rachel Ramsey : Social Spotlight
Rachel Ramsey
Graduated from James Madison University with a B.A. in Media Arts and Design and a minor in Communication Studies
| Welcome to Social Spotlight! When I'm not covering a variety of technology and communications industries - everything from the cloud and VoIP to customer relationship management and data centers - you will find me on social media. Twitter, Facebook, Instagram, Pinterest, foursquare, YouTube, Tumblr... you name it, I'm there


How to Tweet for the President of the United States

November 19, 2012

Election night is two weeks behind us, but Laura Olin, a social media strategist for the Obama campaign, has just opened up about what it’s like to be the voice of the President online. Election night not only made history for declaring Barack Obama’s second term in the White House, but it made social media history as well.

The tweet, “Four more years,” accompanied by a photo of the first couple hugging, has received more than 816,800 tweets and 298,700 favorites. The same photo was uploaded to Facebook and also bashed records.

Sephora: 'Digital is in Our DNA'

November 20, 2012

The month of November is like the preseason to holiday shopping. Companies are prepping for the first game of the season, Black Friday. Sephora has embraced social media this holiday with Pinterest, Twitter and Facebook campaigns to pump customers up for this shopping season.

Pinterest: Users can create their ultimate holiday beauty wishlist and enter to win a Sephora by OPI GelShine At-Home Gel Colour System.

It's a Girl! Meet Hashtag Jameson

November 28, 2012

Everyone has their own opinions when it comes to baby names. Apple, Blanket, Bronx, Blue Ivy and Egypt are all names that you wouldn’t typically pair with a baby’s name…but what are you going to do? It’s free speech. The latest in the whirlwind of abnormal baby names is Hashtag Jameson.

Instagram and Twitter - 'Social Media Frenemies'

December 6, 2012

Over the past 24 hours there has been a lot of talk about how Instagram pulled support for Twitter Cards, resulting in cropped or poorly displayed images if you opt to click “View photo” instead of the actual Instagram link.

Users can still share Instagram photos to Twitter, but the image on the two platforms will look different. The idea is to increase traffic to Instagram and utilize the platform and its Web presence more directly, especially now that it has released its Web profiles.

 “A handful of months ago, we supported Twitter cards because we had a minimal Web presence.

Twitter Filters and Instagram Update

December 11, 2012

Since the massive adoption and popularity of Instagram, we’ve seen a few other sites pick up filters of their own. Facebook, which acquired Instagram in April, recently updated its photo uploading feature. Users can now upload multiple photos at a time (up to 30) and edit with Facebook's own set of filters.

Facebook filters

Pope's First Tweet

December 12, 2012

Last week, the Twitterverse welcomed Pope Benedict XVI. His handle, @Pontifex, has been untouched until today.

“Dear friends, I am please to get in touch with you through Twitter. Thank you for your generous response.

Year in Review -- 2012 on Social Media

December 27, 2012

As we inch closer to the New Year, social networks are rounding up 2012 with the top highlights, trends and events of the past 12 months. Most of these reports came out before the Sandy Hook Elementary School in Newtown, CT shooting and Christmas -- two 2012 events that dominated social media and I think belong on all of these lists.

By now, we’ve gathered that if something big is going on, you can always count on Facebook to find out a) what is happening and b) what all of your friends think about it. As a population, it’s just what we do – share.

Happy New Year!

December 31, 2012

On the last day of 2012, I’d like to wish you a very happy and safe New Year! Here’s what’s happening on the social media blogs this New Year’s Eve.

Already trending on Twitter are NYE, Happy New Year, #Best 2012Memories and #MyWishIn2013. As similar topics start to emerge as the celebrations continue, be on the lookout for a huge amount of resolution tweets tomorrow.

“Whether you aspire to something silly or serious next year, Tweeting your #resolutions can be an effective way to account for your actions.”

Yo Quiero Taco Bell....On My Speedo

January 7, 2013

Interacting with customers on social media is a win-win situation. In addition to satisfying the customers' needs and giving them some bragging rights for earning a company’s recognition, the company itself also earns credit. People like companies that like their customers. When you respond, retweet, comment or like anything involving your customers, you are positioning yourself to succeed with consumers.

Broken City Knows Its Social Media

January 10, 2013

Here is a trailer for the upcoming movie, “Broken City” starring Mark Wahlberg, Russell Crowe and Catherine Zeta-Jones that I’ve seen on TV a lot in the past few weeks. Notice anything?

Reviews to promote movies were once reserved for notable publications, but this entire trailer is built on Twitter and viewers’ reviews. It’s a creative spin on promoting the movie through what “real” people are saying and encouraging the movie’s audience to give feedback on social media.

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