Interval International Honored with CRM Magazine's CRM Elite Award. Check it out:
ATLANTA --(Business Wire)-- Infor, one of the largest global providers of enterprise software, today announced CRM Magazine has awarded its CRM Elite Award in recognition of Infor Epiphany CRM's deployment at Interval International, an international vacation exchange network with more than 1.8 million member families.
Interval International deployed Inbound Marketing and Outbound Marketing products of the Infor Epiphany CRM suite to meet the evolving business requirements of the travel industry and better respond to its customer's ever-changing travel planning needs. Infor CRM centralizes Interval's customer data, sharing information across several internal departments and synchronizing marketing initiatives across all business units and touch points.
"Our goal through this CRM initiative was to better understand the needs of our customers and offer more attractive and innovative products," said Sapana Patel, director of application services for Interval International. "To meet this objective we shifted away from an operational approach to marketing to a CRM centric approach. Through the deployment of Infor CRM, we were able to better track and understand customer behavior and program effectiveness, as well as develop stronger marketing applications providing better segmentation and relevance to our member base."
The CRM Elite Award recognizes excellence in achieving hard and soft ROI results from CRM initiatives. Interval International saw overall ROI exceed 100 percent in less than 18 months, and through the use of segmentation and customized product promotions, both online and offline sales against such products increased 54 and 36 percent respectively.
"We are honored to have our customer and our solution recognized for this award," said Gregg Monastiero, senior vice president of Infor CRM, in charge of sales, professional services, support and development. "We develop solutions that meet the specific needs of our customers in travel and leisure and other customer centric industries such as Financial Services, Retail and Telecommunications. Our work with Interval International highlights the success of this approach and the capabilities of Infor's CRM solutions."
About Infor
Infor delivers fully integrated enterprise solutions for specific industries, as well as best-in-class standalone products that address the essential challenges its customers face in areas such as enterprise resource planning, supply chain planning and execution, customer and supplier relationship management, asset management, product lifecycle management, and business intelligence. With more than 8,100 employees and offices in 100 countries, Infor provides enterprise solutions to more than 70,000 customers. For additional information, visit www.infor.com.
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