Leading Advertisers and Agencies Join Click Quality Council to Provide Input into Development of Click Measurement Standards. Check it out:
SAN ANTONIO --(Business Wire)-- Click Forensics(TM), LLC today announced that leading online advertisers, VISA and LendingTree, as well as major agencies, Carat Fusion and Agency.com, have joined the recently formed Click Quality Council (CQC).
The Council's goals are to establish a forum for advertising industry leaders to discuss Pay Per Click (PPC) quality issues and to ensure their interests and those of the 2,500 members in the Click Fraud Network are represented in the development of PPC measurement standards. Kevin Embree of Click Forensics will moderate the group and represent Council member interests and those of the Click Fraud Network(TM).
"The absence of pay-per-click quality standards is the single largest barrier for large advertisers to expand their media buying strategies on search engines and contextual networks alike," said Robert Pettee, Senior Search Marketing Manager for LendingTree.
"As an industry, we must define click fraud before we solve it," said Jason Clement of Carat Fusion. "This is why we are pleased to say that we will be participating in the CQC and adding an advertiser's perspective to discussions about this growing problem."
Members of the CQC will convene quarterly to discuss click quality issues and recent industry news. During the meetings, Council participants will provide input and feedback on processes and concerns related to the development of click quality measurement standards. The Council will then prioritize feedback, which will be communicated to the Interactive Advertising Bureau (IAB) Click Measurement Working Group and other standards bodies.
"Our goal is to ensure that the voice of the online advertising community is heard when it comes to developing industry standards that will define click measurement guidelines," said Kevin Embree, former eBay Trust & Safety Director. "Members of the Click Quality Council and online advertisers feel the impact invalid and fraudulent clicks are having on their online campaigns everyday. Their first-hand insight and experience will prove invaluable to the development of standards and our work with the IAB. We look forward to working closely with Council members to help with this important initiative."
Advertisers and agencies interested in joining the CQC or learning more about the group, can visit www.clickqualitycouncil.org.
About the Click Fraud Network
More than 2,500 advertisers and agencies are currently members of the Click Fraud Network, which is the first and largest independent third-party service dedicated to helping advertisers, agencies and search providers monitor online advertising campaigns for click fraud free of charge. The Network is comprised of a representative cross-section of online advertisers and interactive advertising agencies including Fortune 500 companies, such as some of the world's largest retailers, travel sites, financial services firms and pharmaceutical companies. Advertisers and agencies who wish to monitor online pay per click advertising campaigns of up to 100,000 clicks per month free of charge, can sign up for the Click Fraud Network at www.JoinTheNetwork.com.
About Click Forensics, LLC
Click Forensics, LLC is the leading provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay per click fraud. Click Forensics also provides enterprise-class solutions to help advertisers with campaigns of 100,000 clicks or more per month track click fraud. More information on Click Forensics and its offerings are available at www.ClickForensics.com.
Click Forensics and Click Fraud Network are trademarks of Click Forensics, LLC. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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