Steptoe & Johnson to Uncover New Opportunities with LexisNexis

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Competition for the consumer dollar does not elude the legal industry. This is best exemplified by the progress of client development solutions provider, LexisNexis. The company has announced that Steptoe & Johnson PLLC has selected LexisNexis Market Intelligence to more quickly respond to the litigation needs of its clients and to help guide the firm’s overall strategic business development efforts.



The Market Intelligence from LexisNexis is positioned as providing the most comprehensive news, business and court-record based litigation coverage of a law firm’s clients and prospects in order to facilitate quick, smart decisions regarding targeting and cross-selling. Steptoe & Johnson is one of more than 50 major law firms that have acquired and deployed LexisNexis Market Intelligence.

According to Robert Gifford, partner at Steptoe & Johnson, the firm’s client teams are always searching for avenues to increase client service in a cost-effective manner so that they can better serve the firm’s clients’ legal needs and also gain a competitive edge in today’s legal marketplace. Steptoe & Johnson selected LexisNexis Market Intelligence as its market information solution because it fits seamlessly into the other LexisNexis products.

Gifford also highlighted that LexisNexis Market Intelligence is already delivering significant return on investment after only a few weeks of use. A provided example showed that Steptoe & Johnson uses the product to provide clients with early notification of any relevant federal lawsuits that have been filed which enables the client to quickly partner with Steptoe & Johnson attorneys to craft a successful legal strategy.

Steptoe & Johnson is able to develop a responsive strategy as these alerts enable the firm to give clients advance notice of new litigation – many times before the compliant is even served. Gifford noted that Steptoe & Johnson clients appreciate the timeliness of this information and express comfort in knowing that their lawyers are looking out for them on a daily basis.

Market Intelligence is also used by Steptoe & Johnson to help craft future business strategies through the identification of possible client development opportunities, understanding the competition and researching emerging industry trends.

Mason White, vice president of Market Intelligence at LexisNexis, contributed that as law firm marketing becomes increasingly sophisticated, partners and business development professionals are no longer able to simply rely on their ‘gut instincts’ to inform the firm’s strategy and tactics – they need fast and accurate market intelligence.

White went on to add that Market Intelligence provides the necessary tools and information that help to identify new business opportunities, enable firms to cross-sell their services, track the firm’s progress with that of their competition and stay informed of the legal needs of clients and prospects.

The legal industry is interesting to watch as it has become so much more that just professional services. The competition is as intense as other industries, if not more so, and firms are searching for ways to not only acquire new customers, but also to expand their service provisions among their current clientele. Intelligence of the market and how to get a step-up on the competition is being used by major firms across the country to identify new opportunities and drive revenue growth. LexisNexis has identified this demand and responded accordingly to provide a robust solution that also happens to be a benefit to their growth as well.

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Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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