Bank targets Hispanic customers
September 29, 2006
Bank targets Hispanic customers. Check it out:(High Point Enterprise (NC) (KRT) Via Thomson Dialog NewsEdge) Sep. 29--ASHEBORO -- "Bienvenidos al Primero Banco de Asheboro" is what customers may hear when First Bank's first Hispanic branch opens.
First Bank Executive Vice President Anna Hollers is in charge of planning the new bank. Hollers said bank officials are converting documentation and procedures into Spanish and finding the right people to place in positions. The Hispanic bank will be the first in Asheboro and the second in the state. People's Bank opened the first all-Spanish speaking branch in Charlotte. First Bank also is slated to open another Hispanic branch in Montgomery County at the same time as the Asheboro branch.
"We've been talking about it all this year," Hollers said. The new branch will be staffed by people who speak Spanish. Those employed will be able to speak English as well. Randolph Community College Small Business Center Director Victor Dau said the bank is an ideal opportunity not just for the Hispanic community, but for everyone.
"We all need to work together. We are one community with smaller units," Dau said.
According to Hollers, the growth of the Latino/Hispanic population in recent years will continue and prompted First Bank to open the new branches.
"The bank will serve the Hispanic population and perhaps make them more 'bankable,'" Dau said, adding the community can use the banking services and help Hispanic businesses financially. "We felt it would be a natural fit. There is already (Hispanic) industry and community in the area," Hollers said.
The bank will be on N. Fayetteville Street in Asheboro in an existing building. There are Hispanic tiendas, or stores, and churches near the location. Educational and cultural training seminars will be provided to First Bank staff prior to the bank's opening, which will be sometime at the end of this year.
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Copyright (c) 2006, High Point Enterprise, N.C.
Distributed by McClatchy-Tribune Business News.
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Related Tags: point enterprise, hispanic, Hispanic, asheboro, branch, Hollers
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