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Seeven goes always-on [SEVEN Networks]

September 22, 2006
Seeven goes always-on [SEVEN Networks]. Check it out:
(Total Telecom Via Thomson Dialog NewsEdge) SEVENs latest software connects users to their inbox in less than 5 minutes

Redwood City, CA September 21, 2006 Consumers can now have push email up and running on their phone within minutes. The latest version of SEVENs Always-On Mail makes it easier than ever before to keep up to date with personal or work email, and paves the way for true mass market adoption of mobile email services.



As the adoption rate of mobile email increases and the technology reaches mass market levels, operators will need to scale their services rapidly. Simple and fast provisioning, ease of use and a minimum of administration is essential for our operator customers and for their customers says Paul Hedman, COO, SEVEN. Our latest version of Always-On Mail meets these requirements. It brings to market the fastest installation process of any mobile email service, and it is available on more devices and through more operators than any other solution. All of these benchmarks mean we hold the number one position in the white-label mobile email market.

Two-click access is just one of a number of new features in Version 5.2 of Always-On Mail. With the multiple email inbox feature, end-users can now have mails from multiple accounts pushed to the same device, and each inbox retains the familiar look and feel of Microsoft Outlook, Lotus Notes or Internet email.

The new version also brings added benefits to operators, all designed to maximize consumer and enterprise adoption rates in the retail market. Enhancements include simplified provisioning, delivery and administration which help speed time to market, increase ARPU (average revenue per user) and lower subscriber churn rates. Furthermore, Always-On Mail now has single client architecture and a single relay server for all its products to simplify administration and lower support costs for operators. This makes the distribution and management of the software highly efficient.

The range of mobile devices on which Always-On Mail is, or can be, pre-installed is another major benefit to operators. Service adoption rates of up to 35% have been achieved by SEVEN customers using this method of service delivery. By combining pre-installation with over-the-air provisioning and a white-label download site, operators can reach out to any potential user via their device, the web or a PC.

Hedman concludes; SEVENs focus on the end-user and their needs is making mass market mobile email a reality for our operator customers. Whether business or consumer, people want a solution which is familiar and easy to use, which is flexible to suit their particular needs, and which is readily available from a local provider. We have achieved this with the latest version Always-On Mail, and it will be the foundation of the next phase of our growth.

Copyright 2006 Terrapinn Ltd


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