July 16, 2009
Carriers are dealing with a saturated marketplace that makes it hard for the innovative to make headway. A price war seems like the most logical answer to some friends of mine and in fact, some companies like Clearwire have been leading the battle on both fronts. However their innovation strategy is to be an enabler and not focus of solutions.
In my continuing conversations with my fellows, the web apps are always the most interesting to talk about, but video is something worth seeing. So far the apps have been more about the specific applications and I am not sure they match up to the way we normally live.
But Video is different. Its more natural in my mind and its a logical place to embedded new applications. Unlike a phone where to expect an interaction almost always interferes with proper use, Video and external controls are not normally next to each other anymore.
So we have the expectation of interacting beyond DTMF.
As I listened to a VC friend yesterday I was struck by his expectations for mobile video.
The Video he wants expects on mobile is interesting. Unlike voice where the expectation is you move the phone to side and out of sight. He is looking for the display and the control to be better blended.
I was thinking of a video kindle when he talked. But candidly the kindle's interface except for turning pages is primitive at best.
All of this is from the adoption of ATSC 2.0 and the adoption of the H.264 codec including Scalable Video Coding [SVC].
Today's Radvision Webinar I moderated is a good place to start looking at what is possible. We are definitely going down a new direction in Video and its worth your time to understand the paradigm is about to shift.
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