Web envy Google vs. Vodafone

Carl Ford : 4G Wireless Evolution
Carl Ford
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Web envy Google vs. Vodafone

At Mobile World Congress Vittiorio Colao the CEO of Vodafone made mention of the fact that regardless of what smart phone your were using over 80% of the time was using Google.

This pointed to the latest love hate the carriers have with Google, but they have a history of not liking any of the computing partners.  Apple got to watch the wholesale app announcement with about half of the 24 carriers being their partners pledging to work with LG, Samsung and Sony to build an app market.

Likewise Microsoft has a long history of trying to bring smarts at a time when the network had little capacity for computing.

However, in these times when wireless broadband is an imperative to the carriers the strategies of come one come all, have proven less than successful.

Its clear that mobile markets are going be more like computing the in years past and the company's success will be based on finding ways to partner without losing brand to the consumer, or without using the brand in the application (as in M2M).

One thing that has not risen to the surface in MWC this week is e-readers.  The group is strangely silent, either because they are retooling after the iPad or because the deals are not that valuable to the carriers. 

Whatever the reason, the computing devices are coming more and more often and it will take more than an app store to catch the consumer's attention.


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