Ready for Wireless Ads?

Technology market research firm In-Stat today reported that 20 percent of wireless phone users in the United States would accept some form of advertising on their mobile handsets.�

Yes, 20 percent of those polled said, "Hmm, I'm missing something when I use by mobile phone.� I need something intrusive and annoying to remind me�I'm alive.� Hey, I got it.� Advertisements!� I don't see enough of them already in our country."

OK, OK, In-Stat reported that respondents weren't�THAT enthusiastic.� Of that somehwat maladjusted group, half of them were in favor of advertisements to�cover the cost of�"premium services such as directory assistance, ringtones and messaging."�

Also, most favored "opt-in" advertising.

"Over a third of respondents indicated they would be willing to provide their carrier or advertisers with personal preferences in order to receive targeted advertising messages," said David Chamberlain, senior analyst with In-Stat, in a prepared statement.� "In addition, nearly a third of respondents cited high prices as a reason they did not use premium services, making them ripe targets for advertisers who wish to subsidize the cost of picture messaging, ringtones, directory assistance and other premium services."

It's a nice idea, but I can't see that model, if it were launched, lasting for long.� There's an awful lot of money to be made on those premium services.

Of course, it goes without mention that 80 percent of those polled regarding their willingness to accept mobile advertising�responded "No frickin' way."

More information is available through In-Stat's report, "Mobile Advertising, Brands and Affinity Market."

Related Tags: premium services, advertising, mobile, premium, services, respondents

Email Author Feedback

• Wireless » Ready for Wireless Ads?

Related Entries
• IT EXPO Keynote: Vonexus President Jerry Fleming - Oct 26, 2005
• IT EXPO Keynote: Siemens Communications Thomas Zimmerman - Oct 25, 2005
• Panel Debates Future of IP Telephony - Oct 25, 2005
• TalkSwitch Unveils Training Seminar Series - Oct 25, 2005
• IT EXPO Keynote: Niklas Zennstrom: - Oct 25, 2005
• FiberNet Launches Peering Solution - Oct 24, 2005
• Nuvio asks FCC for E911 Stay - Oct 24, 2005
• IT EXPO Keynote: Vonexus President Jerry Fleming - Oct 26, 2005
• IT EXPO Keynote: Siemens Communications Thomas Zimmerman - Oct 25, 2005
• Panel Debates Future of IP Telephony - Oct 25, 2005
• TalkSwitch Unveils Training Seminar Series - Oct 25, 2005
• IT EXPO Keynote: Niklas Zennstrom: - Oct 25, 2005
• FiberNet Launches Peering Solution - Oct 24, 2005
• Nuvio asks FCC for E911 Stay - Oct 24, 2005
• IT EXPO Keynote: Vonexus President Jerry Fleming - Oct 26, 2005
• IT EXPO Keynote: Siemens Communications Thomas Zimmerman - Oct 25, 2005
• Panel Debates Future of IP Telephony - Oct 25, 2005
• TalkSwitch Unveils Training Seminar Series - Oct 25, 2005
• IT EXPO Keynote: Niklas Zennstrom: - Oct 25, 2005
• FiberNet Launches Peering Solution - Oct 24, 2005
• Nuvio asks FCC for E911 Stay - Oct 24, 2005
• IT EXPO Keynote: Vonexus President Jerry Fleming - Oct 26, 2005
• IT EXPO Keynote: Siemens Communications Thomas Zimmerman - Oct 25, 2005
• Panel Debates Future of IP Telephony - Oct 25, 2005
• TalkSwitch Unveils Training Seminar Series - Oct 25, 2005
• IT EXPO Keynote: Niklas Zennstrom: - Oct 25, 2005
• FiberNet Launches Peering Solution - Oct 24, 2005
• Nuvio asks FCC for E911 Stay - Oct 24, 2005

CosmosDel.icio.usSlashdotDiggBoingBoingFurlSpurl

Listed below are links to sites that reference Ready for Wireless Ads?: