AT&T CallVantage and TigerDirect

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AT&T CallVantage and TigerDirect

AT&T CallVantage Service is now available through TigerDirect. TigerDirect joins Amazon.com, Best Buy and Circuit City in the retail channel to market CallVantage's VoIP services. What about Walmart? Whoever (Vonage, CallVantage, Lingo, etc.) lands Walmart deserves some extra kudos.

FOR RELEASE: WEDNESDAY, OCTOBER 13, 2004

BEDMINSTER, N.J. - AT&T (NYSE: T) today announced that TigerDirect.com, an online retailing unit of Systemax Inc. (NYSE:SYX), has begun marketing AT&T CallVantageSM Service, the company's residential Voice over Internet Protocol (VoIP) broadband phone service, to consumers.
TigerDirect.com customers can find a starter kit for the popular service on the retailer's website by searching for "VoIP" or "AT&T CallVantage Service."
"We're delighted to offer our customers AT&T's broadband phone service," said Gilbert Fiorentino, CEO of TigerDirect, Inc. "TigerDirect has a "Customer First" credo. Combine AT&T quality and reliability with our world-class service, same day shipping, and everyday low prices and we offer the consumer a powerful combination."
"TigerDirect.com considers as its first priority helping customers understand how technology can help them," said Cathy Martine, AT&T senior vice president for Internet Telephony. "Like TigerDirect.com, our goal is to make the ease and convenience of AT&T CallVantage Service widely available to as many consumers as possible."

AT&T CallVantage Service is available to any U.S.-based consumer and provides a local footprint to 62 percent of the households in America due to its broad penetration in more than 170 markets coast-to-coast.

Upon signing up, all that's required to use AT&T CallVantage Service is the AT&T CallVantage telephone adapter provided by TigerDirect and a broadband connection, which lets consumers talk over high-speed Internet connections instead of traditional circuit-switched phone networks.
AT&T CallVantage Service is different than traditional phone services because, through the use of IP-based networks, it can offer customers typical features such as call waiting, three-way calling, and call forwarding, and far more advanced ones as well. Indeed, consumers will get unprecedented convenience, cost savings and control with access to innovative features including:
* "Call Logs," to track incoming and outgoing calls;
* "Do Not Disturb," to receive calls only when wanted;
* "Locate Me," which rings up to five phones, all at once, or sequentially;
* "Voicemail with eFeatures," to listen to messages from any phone or PC and forward them to anyone on the Web;
* "Simple Reach(SM) Number, which enables AT&T CallVantage Service customers to add up to nine telephone numbers with area codes anywhere in the country where AT&T offers residential VoIP service; and
* "Personal Conferencing," to set up meetings with up to nine additional callers.
AT&T also recently began shipping a "Home Wiring Do-It-Yourself Guide" with each self-install kit that provides customers step-by-step instructions for connecting the service to multiple home phones to replicate the traditional home calling environment and make the most efficient use of their existing telephone equipment.

For those homeowners who prefer that a trained technician perform the work, AT&T has a fee-based inside wiring service to reconfigure existing lines and telephone jacks, install additional jacks if required, and provide limited assistance with service set-up.



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