BEDMINSTER, N.J. - AT&T (NYSE: T) today announced that TigerDirect.com, an online retailing unit of Systemax Inc. (NYSE:SYX), has begun marketing AT&T CallVantageSM Service, the company's residential Voice over Internet Protocol (VoIP) broadband phone service, to consumers.
TigerDirect.com customers can find a starter kit for the popular service on the retailer's website by searching for "VoIP" or "AT&T CallVantage Service."
"We're delighted to offer our customers AT&T's broadband phone service," said Gilbert Fiorentino, CEO of TigerDirect, Inc. "TigerDirect has a "Customer First" credo. Combine AT&T quality and reliability with our world-class service, same day shipping, and everyday low prices and we offer the consumer a powerful combination."
"TigerDirect.com considers as its first priority helping customers understand how technology can help them," said Cathy Martine, AT&T senior vice president for Internet Telephony. "Like TigerDirect.com, our goal is to make the ease and convenience of AT&T CallVantage Service widely available to as many consumers as possible."

AT&T CallVantage Service is available to any U.S.-based consumer and provides a local footprint to 62 percent of the households in America due to its broad penetration in more than 170 markets coast-to-coast.

Upon signing up, all that's required to use AT&T CallVantage Service is the AT&T CallVantage telephone adapter provided by TigerDirect and a broadband connection, which lets consumers talk over high-speed Internet connections instead of traditional circuit-switched phone networks.
AT&T CallVantage Service is different than traditional phone services because, through the use of IP-based networks, it can offer customers typical features such as call waiting, three-way calling, and call forwarding, and far more advanced ones as well. Indeed, consumers will get unprecedented convenience, cost savings and control with access to innovative features including:
* "Call Logs," to track incoming and outgoing calls;
* "Do Not Disturb," to receive calls only when wanted;
* "Locate Me," which rings up to five phones, all at once, or sequentially;
* "Voicemail with eFeatures," to listen to messages from any phone or PC and forward them to anyone on the Web;
* "Simple Reach(SM) Number, which enables AT&T CallVantage Service customers to add up to nine telephone numbers with area codes anywhere in the country where AT&T offers residential VoIP service; and
* "Personal Conferencing," to set up meetings with up to nine additional callers.
AT&T also recently began shipping a "Home Wiring Do-It-Yourself Guide" with each self-install kit that provides customers step-by-step instructions for connecting the service to multiple home phones to replicate the traditional home calling environment and make the most efficient use of their existing telephone equipment.