Why Does Apple Have To Charge More for Faster Wi-Fi?

January 19, 2007

Hey, I'm all for companies making a buck on the products ands services they provide us consumers, but why does Apple have to charge $1.99 a month for faster wireless service on some of its MacBook and MacBook Pro laptops?

(Don't they make enough margin on the hardware to begin with?)  More on that here.

Now that news may get me a bit hot under the collar, but how about hotter still when we learn that Apple and Cingular (now AT&T) will make nearly a 50% margin (aka profit) on its first iPhones, according to this report.

Now those numbers set up some aggressive price cutting, according to sources, but I'm personally still waiting for CD prices to drop, like they were supposed to after the investment in the pressing plants was recouped.

Dream on ...



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Comments to Why Does Apple Have To Charge More for Faster Wi-Fi?


  1. Ted Wallingford :

    Apple charges more for everything. Interestingly, I hadn't heard of this before reading it here. I suspect it will largely flop like .Mac did. I believe .Mac should have been a free collaboration with Google or Yahoo! but hindsight is 20/20.


  1. Dale Gardner :

    It's actually a one-time $1.99 charge, not a monthly charge as you write.

    The explanation, according to the firm, is that GAAP accounting voodoo requires that they make a charge. See here: http://news.com.com/Apples+802.11n+accounting+conundrum/2100-1044_3-6151790.html?tag=st.prev


  1. Eilsel Yagupam :

    It's called capitalism.


  1. Randy Savicky :

    Yes, laws of supply and demand ...


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