Playstation3 Defeats XBox 360

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Randy Savicky
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Playstation3 Defeats XBox 360

Playstation3 defeats XBox 360? C'mon! As if the console wars weren't heated already, I just received an email "claiming" the Playstation3 "has taken a surprising leap over the XBox 360". I don't know what they're smoking, but all the news lately is mostly about the XBox 360. Neither the Playstation3 or the Xbox 360 are in the market yet and already the PR spin has begun. If I had to guess, XBox 360 will overtake Sony Playstation3 in consoles sold and the balance of power will once again shift. First it was Atari, then Nintendo, then Sony, and now Microsoft will become the dominant game console manufacturer. That's not a prediction - that's a fact. It doesn't matter who has better benchmarks - the XBox 360 is adding some cool integrated applications that the Sony Playstation3 just does not have. Microsoft has steadily been signing exclusive gaming deals and even worse news for Sony, Microsoft has been using its vast capital to acquire the "lifeblood" of gaming - the gaming developer companies, such as RareWare.

Ok, check out the email + release. Can you say PR spin??? The spin-age is unbelievable. Hmmm. spin-age? spinach?

After all the buzz over the console war between Sony and Microsoft, interest in the PlayStation3 has taken a surprising leap over the Xbox360. IGN Entertainment's Gamermetrics, a videogame business intelligence tool, has measured just how much hype the two consoles generated during the show.

I've included the press release below. If you are interested in learning more about the news or the GamerMetrics tools please feel free to contact me.


BRISBANE, Calif. - May 27, 2005 - Despite coming out of the gate after the significant excitement about the Xbox 360, Sony's PlayStation3 surprised some by garnering the lion's share of interest in the console war. IGN Entertainment's GamerMetrics, a leading videogame business intelligence tool analyzing awareness, engagement, and purchase intent of more than 20 million gamers, showed that the PlayStation3 and Xbox 360 were the buzz of the show, enjoying a more than 60% mindshare among the network's 2.1 million daily unique visitors.

The major industry announcements of Xbox 360 and PlayStation3 engaged IGN's audiences at record numbers, generating more than 35 million page views on May 17. IGN Entertainment, the leading gaming information network reaches an audience of more than 24 million unique users*.

According to GamerMetrics, the top 5 games of E3 2005 were:

·The Legend of Zelda: Twilight Princess
Published by Nintendo for GameCube

·Metal Gear Solid 4
Published by Konami for PlayStation3

Published by Sony Computer Entertainment for PlayStation3

·Devil May Cry 4
Published by Capcom for PlayStation3

·Vision GT
Published by Sony Computer Entertainment for PlayStation3

The top 5 platforms, listed by mindshare were:

·Sony PlayStation3 34%

·Microsoft Xbox 360 28%

·Nintendo Game Cube 17%

·Sony PlayStation2 10%

·PC 5%

Over the five days of E3, and GameSpy editors:

·covered more than 1,120 different games

·wrote more than 3,800 articles

·offered up almost 18,000 E3 images

·uploaded more than 2,200 videos

Users posted more than 450,000 messages on the IGN boards in the five days of
E3 and 7,337,052 video features were served.

IGN Entertainment's flagship website,, reaches the highest concentration of 18-34 year old males online, according to Nielsen//NetRatings @Plan Spring
2005 release. IGN Entertainment's network of media properties reaches an audience of more than 24 million unique users*.

GamerMetrics, the industry's leading business intelligence tool, analyzes awareness and activity of more than 20 million gamers, 2.5 million daily gamers and game ownership metrics from over 400,000 panelists and 260,000 paying subscribers.
Taking the heartbeat of the business directly with gamers, IGN can be a resource for anyone who needs to understand the year ahead in the games market.

About IGN Entertainment
IGN Entertainment provides many of the Internet's leading destinations for video gaming, entertainment and community targeted at teens and 18-34 year-old males.
The company's properties include, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena, Direct2Drive, TeamXbox , 3D Gamers, more than 70 community sites and a vast array of online forums. Collectively, these properties reached more than 24 million users worldwide* in the month of March 2005, according to Internet audience measurement firm comScore Media Metrix. IGN Entertainment is also a leading provider of technology for online game play in video games.
The company's paid content, download and game play services are among the most popular game-related subscriptions available on the Internet. The privately held company has its headquarters in the San Francisco Bay Area, with offices throughout the U.S.

* comScore Media Metrix, March 2005 Worldwide data. Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis.
All other data, IGN internal logs.

# # #
IGN Entertainment, Direct2Drive,, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena and TeamXbox are trademarks of IGN Entertainment.
Other trademarks and copyrights mentioned are the properties of their respective holders.

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