Sony Brand Is Tops (No Baloney)

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Tom Keating
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Sony Brand Is Tops (No Baloney)

Don't know how many of you remember Sony's advertising with "Sony. No Baloney" as the tag line?

Don't know how many of you remember when Sony had it's headquarters in the warehouses of Queens, rather than a swanky building in NYC?

Anyway, while the company has taken hits on many fronts over the past few years, one thing remains intact -- the power of the Sony brand.

According to a recent Harris Poll reported in MarketWatch, the Sony brand was the top brand in the minds of U.S. consumers -- for the seventh consecutive year!

Dell was second, and electronics products (what they really meant were "gadgets") were represented in half of the top 10 positions.

www.marketwatch.com


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