In what is a sad end to a noble experiment, Mobile ESPN is closing its mobile phone venture for a simple reason -- not enough customers were interested.

Now, I'm all for getting sports update on my cell phone or even watching a game (or game clips or highlights), but what did they do to make this atractive to customers?

Yes, we are a sports-crazed nation, but not that sports-crazed I guess.

The "if you build it, he will come" mantra really didn't work -- and it usually doesn't work any more in consumer technology.

Plans call for hooking up via -- am sure plenty will be interested ...

Read all about it here or see the official goodbye notice here.