you're an Apple employee. Steve Jobs is giving all of his 20,000 Apple employees an early Christmas/Hanukuh/<insert your holiday> present by giving them all free Apple iPhones! Sweet! 
Each iPhone is valued at $599 (£299) which when multiplied by 20,000 employees equates to a retail value of $12 million. Forget stock options when working for Apple, all you need is an iPhone option, a video iPod option, iMac option, etc. etc.
