RIM Garners 10% of Smartphone Market

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RIM Garners 10% of Smartphone Market

According to ABI Research, Research In Motion (RIM) is likely to end 2007 with around 10% share of the smartphone market. In terms of device shipments, RIM will be the second largest smartphone vendor in 2007, after Nokia. RIM’s share in the smartphone market has steadily increased in the last five quarters — from 7.2% in 3Q 2006 to 9.5% in 3Q 2007.

The report points out that RIM’s business is still predominantly in North America and stresses that RIM needs to focus on bringing their smartphones to the emerging markets of Asia Pacific and other regions. RIM's Blackberry, Curve, Pearl, and other models have changed the email landscape forever, when they enabled 100% continuous anywhere email access with an easy to use interface (large screen + QWERTY keyboard).

With all the hype surrounding the Apple iPhone, I'd be curious what percentage of the smartphone market share it now holds. Due to its high price and its relative newness, my guess is the iPhone is <1% marketshare. Anyway, for the full report, go here:
Research In Motion Strategic Review


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