The iPhone Decision: What's in It for Cisco?

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The iPhone Decision: What's in It for Cisco?

Sure you've gotten over the short-lived excitement over the wraggling between Apple and Cisco over the iPhone trademark -- now that this spat has been settled.

But if you think about this some (if you really want to), you have to wonder what the deal was all about.  On the surface, it seems to reverse Apple's longstanding refusal to make its products interoperable with competing devices.

But is that really the case?

Obviously, we see how Apple benefits -- keeps the iPhone name, keeps the coolness, sells the phone (when it finally does appear), blah, blah, blah ...

But what about Cisco?

Hardly the coolest name in tech, Cisco is the Fortune 500 networking best bet -- but is hardly, hardly a CE name to be reckoned with. OK, Cisco's Linksys division has been using the iPhone trademark since last spring on a line of VoIP phones (see photo above), and Linksys is pretty well know for its home networking (an area in total that lacks cool) -- and they can still keep using the iPhone name.

But what about the big picture?

Anybody out there have a clue about how Apple and Cisco will "explore opportunities for interoperability in the areas of security, and consumer and (business) communications"?

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