How Much Is That Zune in the Window?

September 19, 2006

Does anybody really know the price of Microsoft's new Zune?

(Does anybody really care? Hey, sounds like a tune from Chicago, or Chicago Transit Authority as the band was originally known.)

Seems Apple's new iPod pricing threw Microsoft for a loop, according to reports, so the retail pricing for the product is still up in the air.

Lots of intrigue about how to market a product in this story, with one of the key marketing "Ps" (there are four) -- price -- still a big question mark.

Is this anyway to run a company?

 



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