Microsoft just announced that Zune, the company’s "all-in-one digital entertainment brand," is adding new software features and content to the Zune online store, music community and Zune Pass monthly subscription service.

Of particular note, Zune is expanding its video store to include downloads of popular television shows from Comedy Central, MTV, NBC Universal, Nickelodeon, Starz Media, Turner Broadcasting, Ultimate Fighting Championship and VH1.

Will be interesting to see how this dents Apple's iPod leadership ...

Read more about it here on the Microsoft site.