Rich Tehrani has always been one to call it like he sees it and he certainly has a keen eye to say whether a show is going to be successful simply by examining the first day of exhibit hall traffic. He should have a keen eye - both Rich and Nadji Tehrani have been in the tradeshow biz for over 25 years. You don't have successful tradeshows (such as ITEXPO) if you don't have good instincts. Well, Rich was the first to blog about GlobalComm's apparent failure after the show's opening day. This was soon followed by others who also chimed in to express disappointment in the show.
Here's what Rich wrote at 12:56am on June 6th, just hours after the first day closed. He must have been in his hotel room checking email and blogging late. 12:56am? And Rich calls me a blogging machine??
VoIP Magazine.com also expressed similar sentiments: "I think we all really wanted to believe that GLOBALCOMM would be SUPERCOMM's successor. After TelecomNEXT's rather dim outing, hope was held that some combination of Chicago, early June, and "COMM" in the name would resurrect some of that old glory. And while it wasn't a "bad" show, it's clear that the TIA and the USTA were much more successful working together than apart."
Brough Turner from NMSS posts a photo that says it all. It was taken on Wednesday @11:30am.
Andy also has some scathing commentary:
I guess it's a good thing I couldn't make the GlobalComm (non-)event nor the after parties. Andy says some guys were disappointed TMC didn't have professional cheerleaders like TMC invited last year to an after party. Maybe I'll tell Rich to add cheerleaders back into the marketing budget. Rich, if you can't get the L.A. Lakers Cheerleaders again, I might be able to round up a few Hooters girls - I hear they are attracted to red Dodge Vipers.
Here's what Rich wrote at 12:56am on June 6th, just hours after the first day closed. He must have been in his hotel room checking email and blogging late. 12:56am? And Rich calls me a blogging machine??
Today was kind of a weird trade show day as Globalcomm was very empty compared to past Supercomm events. The TMC booth hardly saw a soul and exhibitors were fuming. I witnessed exhibits with massive amounts of empty space.
Others complained that the hall had too many vendors. Yet another complaint was that there was no press -- what am I invisible? True I have been trying to diet lately.
VoIP Magazine.com also expressed similar sentiments: "I think we all really wanted to believe that GLOBALCOMM would be SUPERCOMM's successor. After TelecomNEXT's rather dim outing, hope was held that some combination of Chicago, early June, and "COMM" in the name would resurrect some of that old glory. And while it wasn't a "bad" show, it's clear that the TIA and the USTA were much more successful working together than apart."
Brough Turner from NMSS posts a photo that says it all. It was taken on Wednesday @11:30am.
Andy also has some scathing commentary:
GlobalComm is supposed to replace SuperComm. Vonage is supposed to replace your old Phone company. What do they both have in common?
Their numbers are going down!!!
Nearly everyone here in Chicago is calling GlobalComm a total bust.
I guess it's a good thing I couldn't make the GlobalComm (non-)event nor the after parties. Andy says some guys were disappointed TMC didn't have professional cheerleaders like TMC invited last year to an after party. Maybe I'll tell Rich to add cheerleaders back into the marketing budget. Rich, if you can't get the L.A. Lakers Cheerleaders again, I might be able to round up a few Hooters girls - I hear they are attracted to red Dodge Vipers.
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Dear Mr Tehrani:
Which you will consider the best VOIP show on the telecom industry related to equipment manufacturing and voip minutes trade in the country?
Your input would be highly appreciated.
Regards,
Saul Bejarano
I am unclear on exactly what the needs are but there are three VoIP events of consequence in my opinion.
1) Voicecon
This is a show geared towards large enterprise decision makers. Generally these are old style telecom people and not the newer cutting edge VoIP buyers you find at the other VoIP events. The event has momentum and used to be called PBX 2000.
There is not a great deal of attendance at this show (the exception is the most recent event where hundreds of Avaya and Cisco employees filled the exhibit hall) but it does a good job bringing in the Fortune class companies.
The downside is that if you aren’t Cisco or Avaya it is tough to get any attention in the exhibit hall.
Recently the company launched a West coast event that does not have as much traffic but it is a new show and could do better over time.
2) VON
This event has started out as an industry insider/partnering event. Over time it evolved to a service provider event. Then to an enterprise event. Then to a reseller event. More recently it no longer seems to be an enterprise event according to the show website.
The show management team will tell you the reason tog o to VON is that you "Have to be there." This is the same reason people had to go to COMDEX. Obviously this isn't a sound reason to go to an event as Comdex is now gone. The show is good to exhibit at if you want to ensure your competition knows you have an exhibit budget.
VON's challenges are twofold. They do not bring enough customers. They have the same 2,000 people at every show. This is a common industry complaint.
The other challenge is that the finite VON audience has been divided into about 10 different events around the world. None of these events have been deemed successful by exhibitors.
The strongest VON is Boston. There is decent traffic at this event. San Jose has been much worse.
VON does one thing very very well. They attract more industry press and analysts than any other VoIP event. The downside is that there is so much news at the show it is impossible to get the word out about your company unless you are a big company or have amazing news.
One other thing -- so far VON has the best concerts of all the VoIP events. They have little competition on this point (but Comptel has been doing better and better) and if concerts factor into why you exhibit then you should consider VON serioulsy.
Internet Telephony
This event attracts 9,000 (projected in San Diego) attendees ranging from service providers to enterprise customers and resellers/developers. It attracts more buyers than any other VoIP show. The event has not been dividing its traffic by launching new Internet Telephony's around the country or world.
In addition Internet Telephony has a collocated VoIP peering event, an IMS event, an IPTV event and more. It has the best and broadest content offering in the VoIP market.
The show consistently generates ROI for companies meaning that if you are looking to sell products and services, you should pick this event. It has recently also become a good partnering show.
The weakness of the event is that there are no concerts. Our networking receptions are lower key allowing business to be completed. We also have less press than VON but are working to change that.
In the end it comes down to the size of the community.
TMC has 4 communications magazines with aggregate readership in the hundreds of thousands and an average of about one million unique visitors per monthly online.
The nearest competitor has two communications publications and a communications website with at most 150,000 unique visitors per month (my estimate).
No other IP communications trade show company has the marketing vehicles TMC has and as such they can't compete on marketing.
In this ultra-competitive world if you aren’t able to outmarket your competition you lose.
It is that simple.
el viper es el mejor auto del mundo me encanta es uno de los mejores cuanto daria por tener uno