TMCnet Kicks Butt in IP Communications

Tom Keating : VoIP & Gadgets Blog
Randy Savicky
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TMCnet Kicks Butt in IP Communications

Rich blogged late yesterday about TMC's Quantcast statistics which showed TMC's domination in the IP communications space. We already knew from our Alexa stats that we dominated the space, but Alexa isn't very accurate. So we recently added Quantcast to all our web servers, including our blogs. As Rich points out, Quantcast is considered a respected third-party in measuring web traffic in an accurate manner.

He writes:
I am proud to say that Quantcast says the US reach for TMCnet is 711,127 people – this roughly translates to just under 2 million visitors in total as TMCnet has about 60% of its visitors from outside the US. (711,127/0.4=1.77 million visitors)

He then gives an industry-wide breakdown of U.S. Reach (unique visitors) of various companies in the IP communications space (VoIP, video, IPTV, etc.). The chart is absolutely shocking considering there are many good quality news outlets in this list that I sometimes visit.

US Reach = how many people visit the site in a month
.
 
Site
U.S. Reach
Tmcnet.com
711,127
Lightreading.com
19,797
Telephonyonline.com
12,165
Phoneplusmag.com
6,970
Searchvoip.com
6,872
Xchangemag.com
6,429
Voip-news.com
6,429
Pulver.com
5,808
BCR.com
3,097
Telecommagazine.com
1,936
VON.com
1,782
Americasnetwork.com
1,548
Vonmag.com
1,548
Fiercemarkets.com
1,161
Pulvermedia.com
604
Commnews.com
387
Voip-loop.com
387
IPBusinessmag.com
387
Commweb.com
387
 

I knew TMCnet does well traffic-wise, but I had no idea (as Rich pointed out) that TMCnet actually has more traffic than all other competitive sites combined. Wow!

Just as amazing, according to Quancast, the blogs (blog.tmcnet.com) get around 20% of TMC's entire web traffic even though the blogs have 1/10000th the number of pages the www.tmcnet.com domain has. This truly shows the power of blogs and how blogs can bring good quality traffic that often stay on the blog and peruse other pages thereby increasing the "stickiness" of the site, i.e. higher page views per visitor.


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