According to a report in Advertising Age, Nintendo is teaming with McDonald's to reach new, non-core gamer audiences -- the Happy Meal crowd, tween girls and older folks (this last demographic via hosted "Grandparents Days!)
These efforts, along with a planned new multimedia campaign, are designed to extend the reach of its Nintendo DS beyond the core gamer market.
Will gaining one (or more) audiences, lose the core?
Gamers do know cool when they see it. "I'm lovin' it" -- I just don't know ...
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![nintendo_wii[1].jpg](http://blog.tmcnet.com/blog/tom-keating/assets_c/2008/07/nintendo_wii[1]-thumb-150xauto-2986.jpg)
That seems like kind of a strech to me? Nintendo will certainly get some new exposure but I have to agree that I wonder if that will turn off the core nintendo crowd. I mean, they go to McDonalds and see the commercials, too...
can i please get a ds with my happy meal
i would like to sing up for the free Dslight you are giving away
can i get the ds so my brother wont make fun of me because i dont have one
Did anyone get one yet?