Nintendo with Your Happy Meal?

September 1, 2006

According to a report in Advertising Age, Nintendo is teaming with McDonald's to reach new, non-core gamer audiences -- the Happy Meal crowd, tween girls and older folks (this last demographic via hosted "Grandparents Days!)

These efforts, along with a planned new multimedia campaign, are designed to extend the reach of its Nintendo DS beyond the core gamer market.

Will gaining one (or more) audiences, lose the core? 

Gamers do know cool when they see it. "I'm lovin' it" -- I just don't know ...

 



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Comments to Nintendo with Your Happy Meal?


  1. Darrin :
    September 2, 2006 12:27 PM

    That seems like kind of a strech to me? Nintendo will certainly get some new exposure but I have to agree that I wonder if that will turn off the core nintendo crowd. I mean, they go to McDonalds and see the commercials, too...


  1. Jahrell Carroll :
    September 15, 2006 4:47 PM

    can i please get a ds with my happy meal


  1. Jahrell :
    September 15, 2006 4:53 PM

    i would like to sing up for the free Dslight you are giving away


  1. joseph :
    September 16, 2006 4:14 PM

    can i get the ds so my brother wont make fun of me because i dont have one


  1. Randy Savicky :
    September 20, 2006 1:49 PM

    Did anyone get one yet?


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