Nintendo with Your Happy Meal?

Tom Keating : VoIP & Gadgets Blog
Tom Keating
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Nintendo with Your Happy Meal?

According to a report in Advertising AgeNintendo is teaming with McDonald's to reach new, non-core gamer audiences -- the Happy Meal crowd, tween girls and older folks (this last demographic via hosted "Grandparents Days!)

These efforts, along with a planned new multimedia campaign, are designed to extend the reach of its Nintendo DS beyond the core gamer market.

Will gaining one (or more) audiences, lose the core? 

Gamers do know cool when they see it. "I'm lovin' it" -- I just don't know ...


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