If you've got any cash, this may be a truly wonderful season to buy all the gadgets you want -- it's list the Xmas shopping season isn't even waiting to Halloween this year (forget about Thanksgiving!).
Try this one on for size -- Best Buy
is selling its proprietary Insignia
brand Blu-ray Disc player for $199
(after a $30 in-store discount) -- more than 40% off the suggested retail price.
Industry observers have long considered a sub-$200 price point key to bridging the demarcation line separating early adopters from mainstream consumers.
The Profile 1.1
(NS-BRDVD) player, which includes $100 in discount coupons on select Blu-ray movies, has been viewed as a "conversation starter" designed to spark consumer interest in high-definition packaged media.
In addition, the price drop, less than six weeks before Black Friday
, when retailers traditionally slash prices on select consumer products heading into the holiday shopping season, follows a move by Target
, which last week bowed an Olevia
-brand Profile 1.1
player for $229.
Analysts are surprised by the price cut since Blu-ray manufacturers have said it was not economically advantageous to go below $299, much less $200. However, we can now expect to see multiple $199 units with $20 rebates and free discs thrown in.
But don't expect the $199 to be common; every retailer will want at least one model at that level, if only to seduce you
into that section of the store.
More at Home Media Magazine