Is Free TiVO On the Horizon?

Tom Keating : VoIP & Gadgets Blog
Tom Keating
CTO
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Is Free TiVO On the Horizon?

In days of old (actually not that long ago), everybody who had TiVO loved to tell anybody who didn’t have TiVO how great the system was – record TV show, watch them when you want (and skip the commercials!). Ah, those were the days ...

Now, as TiVO faces increasing competition on simultaneous front – cable TV companies, satellite TV companies and consumer electronics manufacturers with their own digital video recorder offerings – TiVO is contemplating the ultimate four-letter word in CE (and any other market, too): free.

Yes, in another version of the “give away the razor, sell the blades,” TiVO is considering pricing options that would include free set-top boxes (with the trade-off being long plans or some such catch.

Will existing customers (some 4 million) get a break?

Never a dull moment ….


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