eStara VoIP-based Track The Call Service

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Randy Savicky
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eStara VoIP-based Track The Call Service

Today, eStara will be launching their TrackTheCall website. I discussed eStara's "track the call" VoIP service back in April, where I explained that it is a SME solution that enables SMEs to use web advertising and still convert using the phone as opposed to the website. If you are running a specific campaign, you can create/provision a unique phone number and eStara will track the leads to this number. eStara’s Track the Call enables Yellow Pages and online directory publishers, search engine companies and marketers create new revenue generation opportunities.

I pointed out that "this has been done for decades in the call center arena, but what's new is eStara has extended this feature into the Voice over IP realm, which enables not just call centers, but also small-to-medium sized businesses to track their campaigns as well."

Today, eStara emailed me to point out that demand for eStara’s new Track the Call service is up 100% in three months. They also emailed me a whitepaper (PDF Doc) which addressed my questions to eStara about voice quality and availability of phone numbers with this service. eStara wouldn't disclose their per-minute-pricing when I inquired, however, they stated it was "considerably cheaper than traditional PSTN."

They also gave me a sneak-peek at their press release that is going to hit the wires, which I've included below.

Reston, VA – August 15, 2005 – eStara, the leading global provider of click to call technology, (www.estara.com), announced that its new VoIP-based call tracking service, Track the Callsm, has grown over 100% in the past three months, and 200% since January 1, 2005. The company’s ability to provide local numbers in over 3,500 U.S. cities, coupled with its pricing flexibility and real-time reporting has driven Track the Call’s rapid expansion.

Track the Call adoption is being fueled by faster-than-expected deployment in the online and offline publishing and search markets:

  • Online directories
  • Yellow pages
  • Search engines
  • Lead generation marketers
  • Newspaper classifieds
Built on eStara’s VoIP (Voice over the Internet Protocol) platform, Track The Call is less expensive to deploy and more robust and reliable than traditional switch-based technologies. The service tracks inbound phone activity for specific local or toll-free numbers and provides real-time reporting and value-added services. eStara’s Track the Call service offers coast-to-coast local and toll-free coverage with the deepest local number inventory in the industry.

“With eStara Track The Call, SpaFinder has been able to demonstrate exceptional ROI for our directory and print advertisers,” says Pete Ellis, Chairman and CEO of Spa Finder, the leading spa travel and marketing company. “eStara offered unrivaled national local number coverage, fast implementation and flexible pricing models that fit our business model. Its been a great service for us,” he added.

eStara has worked with its partners to meet the needs of their advertisers. The results of this collaboration can be seen in Track the Call’s features like lost lead reports, which give advertisers a second chance to contact a lead that went unanswered and geo-targeting, which lets advertisers limit the use of call tracking numbers to prospects within a specific area.
“eStara starts by asking the question: how can we best leverage new call tracking services to bring value to your advertisers and revenue to your business,” said Cid Jenkins, eStara’s director of business development. “Our job to help you answer that question and then implement the best-of-breed technology to get you there,” she added.
For more information on Track the Call, please contact eStara at 1-866-4ESTARA; or visit www.trackthecall.com.

About eStara, Inc.
eStara develops cross channel communications services for large enterprises, online directory and search engine partners that improve communication and collaboration, increase revenue, and enable clients to attract and retain more online customers. eStara’s Track the Call service provides a flexible, scalable call tracking and monitoring service that supports a variety of revenue models, including pay per call and subscription with the largest inventory of local numbers in the industry. eStara’s Push to Talk service is the most widely deployed "click to call" service in the world with over 3,000,000 users in 113 countries. The company serves more than 350 global enterprises across multiple industries including directory and on-line publishers and lead generation companies, financial services, retail, travel and hospitality, real estate and automotive. eStara's suite of applications are developed using a VoIP technology platform delivered as a fully-hosted service to companies including Amazon.com's A9 Yellow Pages, Verizon SuperPages, Dell Financial Services and Esurance.com.



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