In my Vonage Amazon post, I wrote:
Wouldn't Vonage would be better off doing local mailings to target a broader audience? There is a huge demographic of broadband users that only use the Internet for email -- for staying in touch with friends/family and only some occasional surfing. Many parents, or those >45 years old fall into this category. A banner ad won't work on these people, since they don't surf enough, nor are they tech-savvy enough to realize the savings VoIP could bring them. So wouldn't it make sense to send a paper flyer to these folks that explains in layman terms how Vonage works and how much money could be saved? For these types of folks, I think you can do this with much more effectiveness using a paper promo flyer than a banner ad, especially considering web surfers are 1-click away from leaving a site.
Perhaps Vonage took my advice and instead of just targetting the tech-savvy Amazon.com demographic, Vonage is now targetting a much wider audience. Great, now they can pay me my $10,000 consulting fee.
