Verizon's VoiceWing Bonanza

Tom Keating : VoIP & Gadgets Blog
Tom Keating
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Verizon's VoiceWing Bonanza

I just got like 15 alerts in my RSS reader about some press releases from Verizon all with almost the same exact title.

They read:
"Verizon Brings VoiceWing Internet-based Calling to Connecticut"
"Verizon Brings VoiceWing Internet-based Calling to Missouri"
"Verizon Brings VoiceWing Internet-based Calling to Alabama"
"Verizon Brings VoiceWing Internet-based Calling to Nebraska"
"Verizon Brings VoiceWing Internet-based Calling to Georgia"
"Verizon Brings VoiceWing Internet-based Calling to Mississippi"

After checking out all of their releases, they are essentially the exact same thing. The only difference is the text mentioning the area code you can choose for your number changes depending on which state is mention in the release. For example, the Connecticut release says, "can choose from 167 area codes, including 203 and 860 in
Connecticut." The other releases have the identical text except for this part about the area codes. (Click here for sample release)

Now here's the interesting part. Verizon VoiceWing works with any broadband connection (DSL, cable, etc.) so Verizon VoiceWing was ALREADY available in Connecticut, Missouri, Alabama, etc. Sure, maybe you couldn't get Verizon VoiceWing service with an area code in your state, but considering in-state calls are often more expensive than intra-state calls, who cares? You might be better off having your friends/family calling you with an out-of-state area code! Granted, there are some merits to having an area code in your own state, but me thinks this bonanza of Verizon press releases is a finely tuned, perfectly timed marketing ploy.

Well done Verizon marketing team! Pat yourselves on the back.



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