July 18, 2006
Vonage customer acquisition relies heavily on spyware advertsing
according to Ben Edelman
. Considering Vonage's failed IPO and continued downward stock price, you'd think Vonage would be on the "up and up" - above all these sort of tactics. After all, any bad news now can't be good for Vonage's stock price. Of course, you could excuse some of this as affiliates run amok, but now with Vonage's books open to the public, it will be interesting to see how much of this is 3rd party affiliates and how much of this is Vonage paying the Internet underworld of spyware companies. According to Ben, Vonage funds quite a bit of this themselves - indeed a whopping $20 million/month on online advertising. Vonage ads are indeed everywhere on the Internet. Heck, I think Vonage could give those X10 ads
(infamous X10 popup ads) a run for their money as the most seen advertisement on the Internet. Maybe I should post a poll here as to which ad you have seen more...