ThingWorx CEO Russell Fadel on M2M and the Connected World

Suzanne Bowen : Monetizing IP Communications
Suzanne Bowen
37 yrs in telecom, teaching, blog & grant writing, biz development, marketing, & PR. Favorite moments in life involve time w/ family & friends, networking, IP communications industry verticals & horizontals, running, traveling, foreign languages
| 1. "Focusing your life solely on making a buck shows a certain poverty of ambition..." Barack Obama ..... 2. "One of the sad signs of our times is that we have demonized those who produce, subsidized those who refuse to produce, and canonized those who complain." By Thomas Sowell

ThingWorx CEO Russell Fadel on M2M and the Connected World

thingworxlogo.pngLast weekend my three-year-old grandson and six-year-old granddaughter helped me complete a CSI face reconstruction kit. Afterward, Simon held up a pan in front of his own face and asked the finished kit, "Why don't you talk to me, Mr. Face?" 

His request was not such a silly one. That is what M2M does. It assists things to talk to each other. In fact, Japanese mobile operator NTT DocoMo estimates that by 2010, two thirds of their mobile customers were not human. They were machines like cars, fire hydrants and even pets. 

"Machine to machine is defined by having a smart piece of equipment that will communicate back to a central application to perform some useful function," says Russell Fadel, CEO and Co-Founder of ThingWorx, a Gold Sponsor of ITEXPO M2M conference and expo. (Listen to the complete audio podcast between Suzanne Bowen and Russell Fadel on DIDX podcasts at

He says that the most common functions of Machine to Machine (end to end states) are vehicle telematics such as fleet management and remote access of services. All types of businesses can benefit from Machine to Machine such as utilities, smart cities, smart grid, mining, and more.

From 2000 to 2009, the main reasons that Machine to Machine did not take off well were connectivity, high expenses, and it was friction filled. Even so, during the first generation, there totalled approximately 20 million connected devices. 

According to Mr. Fadel, that number should top 50 billion devices (things) in ten years. Within 25 years, there could be as many as a trillion. Common current examples of the Internet of Things are sensors, factory equipment, airplanes, cars and refrigerators. (Sensors are converters that measure  physical quantity and then convert that quantity into a signal which is understood by an instrument.)

Enter, the second generation in which Thingworx is the first to build the future-thinking application platform that provides all the services and tools for a business to build in the end state, a new application. Because the cost of connectivity and tools have dramatically decreased since 2009, Thingworx is able to assist developers to create innovative applications.

ThingWorx introduces "Connected World" which is different from traditional M2M. So how does this effect businesses in the future?
Connectedness will be ubiquitous and in three dimensions. It will not just be between a device and a computer. It will connect people, systems, services, and equipment like a social network. Each entity with access to know the status of another at any time, will be able to know it through this Connected World. 

--------> New innovations are lurking and waiting to be created because of this ambient awareness. <--------

Russell shares examples of their partners creating useful applications with Thingworx platform so that listeners of this audio podcast can understand more how they can benefit from working with Thingworx. An example is Sensei Solutions who has used Thingworx platform along with their own intellectual property to create an environment for smart grid infrastructure to optimize how a substation runs. The results are the abilities to predict equipment failures and work toward operating the substations closer to 100 % loading.  

Another of Thingworx partners runs complete traffic light systems. They replace all traditional lights with LED bulbs which saves money in energy and maintenance. (Oh, I remember every other booth at a 2011 Indonesian conference we participated in was demonstrating LED. My first time to be exposed to them.) The company is using Thingworx to run the algorithms that connect to the smart traffic lights. Such a configuration will schedule where maintenance needs to go to replace burned out bulbs. 

Mr. Fadel explains in detail how businesses and individuals can partner with Thingworx. Keep in mind that Thingworx does not build *vertical applications. That is what those who develop applications with Thingworx platform do. Thingworx partners include solutions providers, applications developers, consultants, and resellers.

Thingworx's "not too far in the future plans" include having something like the smart phone market has ... like an app store. It will be a liquid market for developers around the world to build small or big apps which are made available to customers on ThingWorx. It even won't matter if the developer or customer are in opposite areas of the world! 

We thank you for listening to the podcast and recommending that others do, too! 

Website of interviewee:
Websites of the podcast sponsors:,,,

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