Google To FCC: Adapt Our Ad Auction Model for Your Upcoming Spectrum Auction
Google is urging the Federal Communications Commission to adapt a "real-time airwaves auction model" for its upcoming 60-megahertz radio spectrum auction.
Google spokesperson Adam Kovacevich, says this concept is based on its own online advertising auction - in which companies bid on placement for their ads based on how much they are willing to pay per user click.
Kovacevich added a spectrum auction based on similar principles would let licensees farm out spectrum to smaller commercial operators when that spectrum is unused. He added Google's belief that such arrangements would allow these operators spectrum access they otherwise would not be able to afford.
Despite Google's keen interest in this matter, Kovacevich indicated Google wouldn't be a spectrum bidder itself. In an interview with the Dow Jones news service on Monday, FCC Chair Kevin Martin said he hadn't yet seen the Google proposal but wouldn't rule it out.
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