| Technology Marketing Blog with the latest news and happenings at TMC and TMCnet

2011 Summer Internship Opportunities at TMC

April 29, 2011

Exciting Internship Opportunities with Global Media Leader!

TMC is a global, integrated media company helping clients build communities in print, in person and online. Its Website, TMCnet, is the leading communications and technology site in the World and attracts 2 million visitors every month on average. TMC’s annual trade show, ITEXPO, was named #3 on the Fastest 50 list of fastest growing trade shows of the year.

One Day Left...Have You Registered?

March 29, 2011

There's just one day left before Part 1 of our "Connect in the Cloud" 5-part Webinar Series, focused on helping businesses build successful Online Communities. We are excited to share some of our latest research and best practices on what's working well, and what to avoid when building an Online Community.

To register, click here. For more information contact Anna Ritchie.

We hope to see you there!

Why Social Media is Perfect for Small Businesses

March 24, 2011


A recent article published by TMCnet contributing editor Gary Kim touches on what we recently wrote about in "A Word about Gaining High SEO for Startups", that small companies often struggle with how to maximize their online marketing spend to reach their objectives. In addition to partnering with an outside company to take advantage of its resources and technology, Kim also discusses how small businesses can leverage social media to quickly "spread the word" about, and the build the reputation of, their business.

 We talk a lot about the need to build credible, high-quality content for your company so that it gets spread across multiple online channels, boosting your brand and building trust with potential and current customers. Kim references a recent American Express survey of small business executives, and found that 82% "get new customers through word of mouth." Leveraging social media channels are a smart way to spread the word about your company. Plus, they're free and it's relatively easy to build a following quickly if you do so in an integrated, consistent way.

Low SEO Getting You Down?

March 22, 2011

Online Communities can be powerful places to combine your social and marketing initiatives. But did you also know that if built properly, they can get you ranked on major search engines as well? Learn how to boost SEO with an Online Community by attending this free Webinar. For more information contact Anna Ritchie.

TMCnet Launches New Logo for Online Community Program

March 21, 2011

Today is an exciting day for us here at TMCnet. As we continue to grow, and invest in, our Online Community program, we are proud to present our new Online Communities logo.

Available for any company, any industry and B-to-B/B-to-C purposes, our Online Communities are powerful, content-generated, information portals that position companies as the leading, go-to resource for their industry group.

We are also hosting a Webinar on Wednesday, March 30th at 2:00pm EST which will outline some best practices, research and data we've gathered on successful Online Community building. We hope to see you there.

Here's to making powerful connections!

Anna Ritchie

Product Manager, Online Communities

St. Patrick's Day and "Lucky" Online Communities

March 17, 2011


Shamrocks, pots of gold, green beer and bagpipes: The signs of St. Patty’s day are abound today, and everyone’s feeling a little “lucky”.

Some people think that an Online Community needs luck to be successful; that if you follow the steps to build one and cross your fingers, it will rank highly and receive thousands of followers immediately. A recent study called “The Social Break Up” found, however, that luck has nothing to do with the success of such a site. The study, conducted with over 1,500 Twitter and Facebook users, found that “internet users who unsubscribe, unfan, or unfollow brands on social networks do so because of irrelevant, too-frequent or boring marketing messages.”

The study also points to what makes Online Communities “work” well; Communities need specialized, targeted content that visitors can actually use and learn from.

Lots to do, little to spend? Integrate your marketing initiatives with an Online Community!

March 17, 2011

Contact Anna Ritchie to learn more.

Learn what works with Online Communities...and what doesn't

March 15, 2011

To learn more, contact Anna.

I have the content...now what?

March 14, 2011

by Anna Ritchie

Every day, I stumble upon an article, blog or tweet about how to create the best content for online marketing purposes – the content that will get readers engaged, spread the buzz about your company, and position your company as the “go to resource” for information about your industry.

So you tweet, Facebook, blog, and write articles. You create pages and groups and blog a little more. You have all the content you could ever need.

Video Promoting Upcoming Online Community Webinar

March 7, 2011

Check out the latest video promoting our upcoming Webinar: "Building Communities Online: Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives"


To learn more about TMCnet Online Communities, click here or contact Anna Ritchie.
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