Sometimes a calendar is more important than an arbitrary schedule.  The article below from Clickz Experts spells out why, as well as how to avoid sending out ill-timed emails.

There is some good news for email marketers: this summer may be better than previous ones for reaching potential customers.  Fewer people are taking summer vacations, so this means that the typical July and August doldrums may not be so pronounced.

http://www.clickz.com/3633570

Lorna Lyle