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By: Mae Kowalke, TMCnet Contributor
There is hardly a business today that does not require high speed and high performance Internet connectivity. Let’s face it, quality network access is table stakes for running a successful business in an increasingly connected world where commerce is 24/7/365 and can originate or terminate from anywhere and over any device with a browser. As a result, ensuring good networking and communications for employees is a major priority for all businesses, but it is an especially daunting one for large enterprises due the volume and the accommodation of rapid change thanks to things like the cloud, BYOD, mobility and the virtualization of the workplace.
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Here is an open letter to marketers of operator personal cloud services. Although this might seem to be of interest to a limited audience, it contains insights that could be valuable to people who want to better understand the intricacies of the personal cloud market or of marketing mobile services via carriers.
Say you work for a mobile operator that offers a white-label personal cloud service. To start with, it is important to understand why your organization is doing this, and there are several reasons.
“The more things change, the more they stay the same.” (from a French proverb)
As personal cloud services evolve, it is worthwhile to periodically look at the financial model behind self-branded (white-label) solutions.
This is relevant as personal cloud services offer more free storage as well as more storage for paying users. This makes it a better value for users, while raising questions about how providers make money.
As the dust settles on the halfway mark of 2015, the personal cloud market continues to surge. Here are important events that occurred in the first half of the year and predictions for the second half.
Major industry milestones in the first half of 2015 include:
When I show our personal cloud app to people, they sometimes think it is just a glorified media gallery or camera roll on their phone as it has all of their phone’s pictures and videos. But a closer look shows it has ALL of their pictures and videos, not just from their phone but from everywhere they want, such as their PC or social site. It also has their important digital files and music in one place.
There are several reasons to use a good personal cloud app in addition to the gallery/camera roll - consider:
Google recently announced that its new Photos service provides unlimited* cloud storage. The asterisk? Google Photos provides ‘good enough’ quality; high-res pictures and videos might see a drop in quality. For users concerned about quality, they can pay to retain the original resolution.
This post is not about insurance or the meaning of life, digital or otherwise. Rather, it is an attempt to help people understand the importance of securing their personal content in the cloud. Disclaimer: I work for a company that provides personal cloud solutions. Despite this, I firmly believe that almost anyone who uses smartphones, laptops and other mobile devices can greatly benefit from doing this.
How do you know when something has attained 'tipping point' status and reached into the mainstream consciousness?
How about when a Saturday Night Live skit makes a semi-obscure reference to someone's personal cloud, as in the following (warning, this would probably be rated PG for some semi-mature content):
Speaking of the NSA, I saw the other day that someone got in trouble for selling a coffee cup online that had the seal of the NSA with a caption underneath that read, 'The only branch of government that listens' (or something like this). They got in trouble for using the NSA seal without permission, ostensibly.
Although the skit references a certain company's personal cloud service (which shall go unnamed, although it is pretty obvious), we still like how it calls attention to another use for a personal cloud (even if it involves snooping on someone's personal life, and not by the NSA).
The personal cloud market is quickly approaching the proverbial tipping point. There are more than one billion end user personal cloud accounts in the world, with double-digit percentage growth forecasted for each of the next several years. At the same time, industry observers believe the market has yet to 'cross the chasm', from early adopters and advanced users to the mainstream, although this is expected shortly. The 'net' result is that there remains ample opportunity, especially for nimble companies.
I recently traveled to Costa Rica for a family summer vacation. In addition to enjoying the rain forests, monkeys, sloths and other indigenous species, I really liked accessing my personal cloud, for a variety of uses. This journey allowed me to see how personal clouds can be of great value to people who live in areas where mobile internet is spotty or expensive, and where people don't own personal computers.
In my case, we stayed at a place with slow and undependable wifi.