Hal Steger : Thinking Out Cloud
Hal Steger
Vice President of Worldwide Marketing at Funambol. 20+ years of marketing & product management experience at high-growth, innovative global software companies.
| This blog is about personal cloud solutions, technology, trends and market developments. Its scope is to comment on and discuss several aspects of personal clouds.

Grading My 2015 Predictions

Last year around this time, I made some predictions for the industry for 2015. How did I do? My first prediction was about...

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Zultys Upgrades its Communications Software

Unified communications vendor Zultys has been hard at work coming up with a new release and since it’s been a while since...

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Mazda to Bring Back the Rotary Engine

In the nineties, I leased the last generation Mazda RX-7 and it was an amazing car. The company touted it as "Lightning in...

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IoT Time is Back! Amazon, Lemonbeat, Korea and More

It's true, IoT Time was on a break for a while and even though we weren't producing videos, we certainly weren't slacking....

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Where is Open Source Software Likely to be found in SPs?

Dialogic recently commissioned STL Partners to find out more about how SPs view Open Source software in their networks.  We went into this...

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News Tidbits Part 2923

A lot of lit tidbits popping up. If you follow me on twitter, then you may have seen some of this...

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The Business Case for IP Transformation: Realizing The Benefits

By: Steve Blackshaw, IP Transformation Product Line Management, Alcatel-Lucent

Significant investments require significant returns. How do companies ensure their benefits are measured, tracked and realized during IP Transformation Programs? 

Success Is Not Guaranteed

Think about the hardest project you have ever delivered. Just think back… that one ‘special project’, the one that spiraled out of control, the one where the requirements kept changing, the one where the objectives kept moving, the one project that would not de-scope, where the tsunami of work was towering over the team, and impossible deadlines were looming. Yes, that one.

Most of us have experienced THAT project. And we probably sat with our colleagues, asking ourselves how a project under such pressure could even exist. Why would the sponsors not revise the scope, refocus the team, or even reinvest the budget elsewhere?

We all know that technical projects can go awry. IT, Networking and Engineering projects – famously 50% overrun on budget, and many are cancelled altogether.

So, what are the figures for complex Transformation Programs?  For Programs where IT, Network, Operations and Engineering are undergoing change simultaneously. With an objective eye, it’s easy to question how any of them actually deliver results. But indeed they do.

But, how, and what can we measure to be certain we are achieving the desired results?

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Operator Personal Cloud Disruption

December 10, 2015

The operator personal cloud imperative has shifted.

The main drivers for operators to have a personal cloud used to be revenue and user retention.

While some operators achieved these, others did not. In simple terms, it was due to a shortfall of users converting from free cloud storage to premium, as there are good free alternatives, coupled with a lack of a compelling reason to upgrade.

Operator clouds: it's all about the base

September 4, 2015

It should barely be a surprise that many consumers expect personal clouds to be free. They can often get enough free storage and there is little reason to upgrade simply for more. Many consumers view personal clouds like a free usb drive in the sky, it’s there when they need to store or get a file. If they run out of space, they can delete something in their sky drive or switch to another service.

A false sense of (cloud) security

August 26, 2015

Recently, I was home, the sun was shining, there were fluffy white clouds in a deep blue sky (really), birds were chirping, neighbor children were in backyards whooping it up and having fun, it’s a safe place. For a moment, though, I thought about how easy it would be for someone who was motivated to break in to our house or others on our block, particularly when people weren’t around. Fwiw, we have home security, we lock doors and keep windows shut, police patrol the area and neighbors look out for each other, yet break-ins are a fact of life.

Security is a state of mind, something many people take for granted.

Are You Phony or Cloudy?

July 31, 2015

This may seem like a trick question, but in a sea of clickbait and nano-attention spans where there is a raging battle for eyeballs for a split second lest your mind wander, this corny yet serious riddle hopefully does the trick.

Let’s start with explanations. A “phony” (phone-y) is a smartphone user. A “cloudy”, in contrast to being overcast and glum, is a smartphone user who improves their life via the cloud – er, what?

Best Practices to Increase Adoption of Operator Personal Cloud Services

July 16, 2015

Here is an open letter to marketers of operator personal cloud services. Although this might seem to be of interest to a limited audience, it contains insights that could be valuable to people who want to better understand the intricacies of the personal cloud market or of marketing mobile services via carriers.

Say you work for a mobile operator that offers a white-label personal cloud service. To start with, it is important to understand why your organization is doing this, and there are several reasons.

Revisiting the Business Case for a White-label Personal Cloud Solution: mid-2015 edition

July 1, 2015

“The more things change, the more they stay the same.” (from a French proverb)

As personal cloud services evolve, it is worthwhile to periodically look at the financial model behind self-branded (white-label) solutions.

This is relevant as personal cloud services offer more free storage as well as more storage for paying users. This makes it a better value for users, while raising questions about how providers make money.

Mid-2015 Personal Cloud Market Highlights & Predictions

June 30, 2015

As the dust settles on the halfway mark of 2015, the personal cloud market continues to surge. Here are important events that occurred in the first half of the year and predictions for the second half.

Major industry milestones in the first half of 2015 include:

  • Box went public, and while its stock price has varied, which is common post-IPO, its company valuation has held at a high level. There remains a large need for companies of all sizes and in many industries to leverage the cloud as an important platform for file sync & share.

Why a good personal cloud app is better than your smartphone's gallery and camera roll (aka how to avoid running out of storage on your phone)

June 30, 2015

When I show our personal cloud app to people, they sometimes think it is just a glorified media gallery or camera roll on their phone as it has all of their phone’s pictures and videos. But a closer look shows it has ALL of their pictures and videos, not just from their phone but from everywhere they want, such as their PC or social site. It also has their important digital files and music in one place.

There are several reasons to use a good personal cloud app in addition to the gallery/camera roll - consider:

  • Have you run out of storage on your phone and had to delete things so you can take more pictures/videos or download things?

Game Over? Game On In the Personal Cloud Market

June 2, 2015

Google recently announced that its new Photos service provides unlimited* cloud storage. The asterisk? Google Photos provides ‘good enough’ quality; high-res pictures and videos might see a drop in quality. For users concerned about quality, they can pay to retain the original resolution.

What is your digital life worth?

April 15, 2015

This post is not about insurance or the meaning of life, digital or otherwise. Rather, it is an attempt to help people understand the importance of securing their personal content in the cloud. Disclaimer: I work for a company that provides personal cloud solutions. Despite this, I firmly believe that almost anyone who uses smartphones, laptops and other mobile devices can greatly benefit from doing this.

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