VoIP & CRM Blog TMC

Integrating Email Newsletters in CRM

January 26, 2005

@utoRevenue, a company that describes itself as "the nation's leader in permission-based marketing services for the automotive industry," has added private-labeled email newsletters to its CRM services:

@utoRevenue Expands its CRM Product Line With the Addition of an Email Newsletter Service

This is an interesting idea for a service. Apparently @utoRevenue hopes to leverage economies of scale by rolling out its newsletter service to a large number of auto dealerships serving non-competing local markets. Write one generic newsletter and organize your system so that that one newsletter can be branded for an unlimited number of dealerships. I've thought about this as a potential business model that could be applied by marketing providers in any number of vertical segments.

Here's a sample of what one of the newsletters might look like:

autorevenue.jpg

AB -- 1/26/05




Related Tags: , , , , ,

Email Author Feedback

See this page in TechnoratiTechnoratibook mark Integrating Email Newsletters in CRM in del.icio.usDel.icio.usIntegrating Email Newsletters in CRM to Slashdot.comSlashdotSubmit Integrating Email Newsletters in CRM to Digg.comDiggBookmark Integrating Email Newsletters in CRM in FurlFurlBookmark Integrating Email Newsletters in CRM in SpurlSpurl

Listed below are links to sites that reference Integrating Email Newsletters in CRM:

Trackback Pings

TrackBack URL for Integrating Email Newsletters in CRM:
http://blog.tmcnet.com/mt3/t.fcgi/1200

Comments to Integrating Email Newsletters in CRM